Advanced Common Sense

About Steve Krug

Steve Krug (pronounced “kroog”) is best known as the author of Dont Make Me Think: A Common Sense Approach to Web Usability, now in its third edition with over 400,000 copies in print.

Ten years later, he finally gathered enough energy to write another one: the usability testing handbook Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems.

The books were based on the 20+ years hes spent as a usability consultant for a wide variety of clients like Apple, Bloomberg.com, Lexus.com, NPR, the International Monetary Fund, and many others.

His consulting firm, Advanced Common Sense (“just me and a few well-placed mirrors”) is based in Chestnut Hill, MA.

Steve currently spends most of his time teaching usability workshops, consulting, and watching old episodes of Law and Order.

Contact Steve

Recent interviews & presentations

TheUXIntern podcast (also available on iTunes). We ended up talking about things like the-UI-formerly-known-as-Metro and The Great Skeuomorphism Panic of 2013. (60 min.)

UserTesting.com has a very fun two-part interview about the new edition of Don't Make Me Think. At one point, I actually can't remember Geena Davis's name. (40 min. each)

New Riders podcast. A great discussion I had with my publisher Nancy Ruenzel about usability testing on mobile devices. (15 min.)

OutSystems video of my keynote Usability: Just one more thing you don't have time for? from their NextStep conference in Lisbon. (30 min.) Or there's their interview that includes a sketchnote drawing of me without a nose.

Upcoming events

Is Usability Taking a Nose Dive?
While I'm in LA, I'll be giving a new presentation at a NELAUX meetup. (Free, but registration required.)
June 20, 7 pm
Art Center College of Design
Pasadena CA

I've been so busy recovering from updating Don't Make Me Think that I haven't planned any presentations or workshops yet. Follow me on the Twitter @skrug to find out when I do.