University Communications unleashes
the power of the WSU brand

Ready to launch a high-impact marketing program? Partner with University Communications. Our creative work captures the hearts and minds of audiences worldwide. And it’s award-winning, too.

Planning + research

Strategy + planning

Strategy is the backbone of effective marketing. It allows us to focus our resources on the most important opportunities. It shows us the most direct way to create sustainable advantage for the WSU brand.

Research

University Communications coordinates studies to identify marketing opportunities and pitfalls. The insights we gain help us fine-tune campaigns to achieve great results.

- University Communications creates compelling websites that deliver the messages you want and the information readers seek.
- Email is the #1 activity on smartphones and tablets, according to Pew Research. University Communications writes and designs emails that captivate readers on the full range of devices.
- Want your print publications to get noticed, read, and remembered? We’ll work with you to strategically plan print pieces that build awareness of your initiatives and shape audience attitudes.
- Deliver your message with clarity and impact, while leveraging the strength of the WSU brand.
- The work of University Communications photographers and videographers entertains and educates while advancing the WSU brand.

Print huge colorful banners

University Communications can now print banners up to 44” wide—and as long as your imagination will stretch.

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Blog

Mobile Navigation Usability Study
May 7, 2014 Nicole Wood
Five navigation interfaces were studied with 21 participants, a mix of students and professionals. ">...read more
Tags: mobile, usability
Web content development: 8 rules to live by
May 7, 2014 Marilyn Reed
What does your brand represent? Have a firm grasp of what you promise to stakeholders and how you are perceived. ">...read more
Tags: web content
Print ads: How to track results
May 7, 2014 Marilyn Reed
A print ad leaves readers with a brand impression: an imprint of your identity in your target audience’s mind. ">...read more
Tags: analytics

Strategic marketing plan

In the year ahead University Communications will team with our WSU colleagues to forge a strategic marketing plan—the blueprint for university-wide messaging. This plan will unite WSU communicators in a powerful voice that audiences recognize and remember.

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Order business cards, stationery, copy and print services, email messages, mailing supplies, and more.

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University Communications unleashes the power of the WSU brand