Bhatnaturally

Got to love advertising wars, especially the competitive ads executed with class. A new campaign for Jaguar 550hp F-TYPE R Coupe caught my eye – without saying a word they have poked fun at the competition. Loved it. Agency: Y&R, Toronto. Via. Speaking of competitive ads done well, check out what Bentley did in a […]

And John Lewis does it again with their Christmas advert. It is yet another tugging-at-your-heartstrings story – this time, of a young boy and his Arctic pet, Monty the Penguin. It showcases the fun-filled adventures those two have but the mood takes a distinct turn, when the yearning Monty has for a loved one is […]

Remember seeing this ad many moons ago in one of the ad reels and is etched in my memory. Can’t stop laughing every time I see the ad – so wicked and enjoyable. Agency: Publicis, London It takes guts to go against ‘category codes’ of food advertising (especially ads for biscuits) which typically restrict themselves […]

Wieden+Kennedy, London have done it again for Honda. The agency is known for some great work for the brand in the past, across media. According to the agency blog: we want to bring to life Honda’s other side, the side born from a racing heritage and thirst for innovation. The strategy was to showcase Civic […]

Imagine selling a TV script for a pension brand like this: ‘it is a montage of visuals where people from various walks of life sing aloud about their expectations from a retirement plan. And oh, it set to catchy music’. The magic is in the execution. As the production house, Nice Shirt Film explains: Only […]

Loved this new set of ads for Copic Markers highlighting their ‘Thick+Fine’ variant. Simple, focused idea rooted in the product and an execution which brings a smile. Agency: FCB Will we ever see good print ads in Indian mainstream advertising again? Sigh.

I liked the central idea and the hashtag campaign of #BendTheRules for HP x360 as it is anchored on the product. Personally I thought the ‘stories’ of people who have achieved something extraordinary by ‘bending the rules’ was a tad disconnected as the product had nothing to do with those stories. Of course the benefit […]

As consumers, are we rational or emotional? Many marketers believe that appealing to the rational mind is the best bet to get consumers to make a buying decision – be it brand switch or entry into a category. We can see it across categories – be it FMCG or retail. A price off or a […]

After witnessing the recent marketing blitz by Flipkart, Snapdeal, Amazon and Myntra,I was reminded of a rather well known saying in retailing, “If people went to stores only when they needed to buy and bought only what they needed, the economy would collapse.” While this was originally coined for brick & mortar retail, it has […]

Recently, while I was designing a course on ‘Strategic Management’ for our Executive Program in Business Analytics, there were two things I decided I will not do: use PowerPoint and throw jargon. Suddenly, a line of thought triggered. While reading up the vast amounts of literature available on strategy, having studied it during my student […]