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It seems like ages since Amazon introduced us to the $199 Fire at a hectic New York City event, but in truth that was only about six weeks ago. Maybe our perception of time is warped because we've been hearing talk about this 7-inch Android tablet for months now. Maybe it's because Amazon launching a tablet seemed like such a natural thing to do after Barnes & Noble paved the way with its Nook Color. Or, maybe it's just because the gadget Amazon shipped looks nigh-identical to the 7-inch BlackBerry PlayBook that we've had for, well, ages.

For whatever the reason, what Amazon has delivered is a device that is intimately familiar yet mysterious -- a simple, minimalistic exterior design hiding a flashy, seemingly quite trick customization that's sitting atop a decidedly ho-hum Android Gingerbread build. Our questions leading up to this review were many: How will it handle sideloading? Are the battery life and performance better than the PlayBook? Can a tablet that costs two hundred bucks stand a chance against those that cost two and three times as much? C'mon baby, click on through to find out.

Hardware

The Kindle Fire is not identical to the PlayBook on the outside, but it's pretty damned close. Turn off the screens then put a little black tape over the BlackBerry logo on RIM's slate and, at a glance, there's almost nothing between them. The Fire is a simple, black thing with nothing in the way of styling pretenses. In fact, one could say it has nothing in the way of styling whatsoever.

Flip it over and you'll see the word "kindle" subtly embossed across the back, only really visible if you hold the tablet at an angle in some light. Otherwise the matte, rubberized back absorbs too much and you can't spot that one bit of styling indulgence the designers allowed themselves here. There's an extremely subtle "Amazon" print below too and, beyond some scribbles from the FCC, that's it.

Pretentious this isn't, and neither is it a handful. Measured in inches it comes in at 7.5 x 4.7 x .47 (that's 190 x 120 x 11.4mm), making it 0.4 inches shorter, 0.1 inches narrower and 0.07 inches thicker than the PlayBook. At 413g (14.6oz) it's slightly lighter, too, but still far from a featherweight -- it's noticeably heavier than the 345g Galaxy Tab 7.0 Plus.

This thing feels incredibly solid, as if Amazon simply put a chisel to a big piece of slate, gave it a good whack and then put the resulting slab into a Frustration-Free box.

But, for that extra heft you get an extra feeling of quality. Like the PlayBook, this thing feels incredibly solid, as if Amazon simply put a chisel to a big piece of slate, gave it a good whack and then put the resulting slab into a Frustration-Free box. The rubberized back may not look or feel particularly posh, but the entire assembly is reassuringly stout.

The slight step down in size here compared to the PlayBook comes at the expense of the bezels, which are slightly more trim on the Fire -- at least on three sides. Held in portrait, the 7-inch, 1,024 x 600 IPS LCD is shifted ever so slightly toward the top. The slimmed-down black bars make no room for a front-facing camera and there are none to be found around back. So, while you won't be buying one of these for its looks, neither does it care much about yours.


That non-removable, soft-touch back extends about two-thirds of the way up the edges of the device, the rest covered by shiny black plastic that flows up and around to the edge of the Gorilla Glass. Situated between those two layers are a pair of thin speakers that will send tinny, hollow audio out only on the right side when you're holding this as you would watching a movie. Those with more than one ear will want to want to make use of some headphones, which are not included.

Bring your own and you'll find their receptacle on the opposite side, where the 3.5mm audio output is located. That's situated immediately next to a micro-USB port and a small power button. And that's it. There's just that one button to be found, meaning you'll have to delve into the software whenever you want to adjust volume. There's also no HDMI output for playing all of the great content Amazon throws your way and seemingly no ambient light sensor, as the tablet can't auto-dim its screen.

Internals

If you're the type who likes to load down your tablet before spending a few hours or days offline, you might find this single, tiny capacity a bit restrictive.

Things are similarly barren on the inside. It's the same dual-core 1GHz TI OMAP processor that powers the PlayBook, but here it's paired with only 512MB of RAM and a mere 8GB of storage, of which about six and a half will be available to you and your ever-growing multimedia collection. Ostensibly, you won't need much since Amazon so thoughtfully lets you re-download anything you've bought any time you want, and is quite happy to stream all your music to you as well. But, if you're the type who likes to load down your tablet before spending a few hours or days offline, you might find this single, tiny capacity a bit restrictive. It's a shame Amazon doesn't offer a $250 16GB version, and a $300 32GB option too.

If you are streaming content you'll be doing it over WiFi, as there's no 3G option yet. The tablet supports 802.11b/g/n on 2.4GHz and had no problem picking up and staying connected to wireless networks that weren't necessarily offering up full signal strength, but we kind of wish there were a 5GHz option. Bluetooth might have been nice, too.

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