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Spanish Shoe Brand "Camper" Hold 2013 Season Presentation
[ Jessica Kim 2013-03-04 ]
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Camper, a Spain-based international shoe brand, held a promotional event on February 27 at its flagship store in Seoul's Garosu-gil. Themed with "Life Lovers, Welcome!" the event presented shoe designs that life lovers in all walks of life can enjoy and appreciate. For example, the Camper store showcased the highly comfortable Iconic Shoes, the Twins with unique designs that are hard to come by in Korea, and the Together, designed through a collaboration of designers all around the world.
Francois Dumas, a French industrial designer who participated in the latest collaboration project, proposed a color mix named "the Himalayas" using spiderweb-like tree branches to create a unique image. By taking advantage of Dumas' design, the Camper store made use of a wooden platform in its display windows as well as a symbolic wood block that has enhanced the atmosphere of the whole display room.
The new collection featured designs of other modernist designers such as Bernhard Wilhelm and Romain Cremer. On the promotional event day on February 27, Korea's best-known stylist Chung Yoon-ki was present, as well as scores of fashion journalists. Camper is a brand famous for its unique design and comfort. It operates 52 company-owned stores around North America, Europe, Asia and Australia. In Korea, it has 33 locations in duty-free shops and department stores.
Global News Network 'AVING'
by Jessica Kim (www.aving.net)
