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TLNT Radio

The Real Power of Engagement: Performance, Retention and … Profits?

by spacer Lance Haun on Oct 5, 2011, 9:49 AM  |  1 comment
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Editor’s note: The TLNT Radio show is a weekly podcast where we talk to the top minds in talent management. New episodes are posted here at TLNT every week. Make sure you subscribe to TLNT and get our daily newsletter for the latest, or subscribe to our podcast in iTunes to automatically get updates.  

Engagement is a buzzword that can be tough to sell to the C-suite. Instead of engagement, could you sell retention, performance and, yes, even profits?

While it may seem like the connection between engagement and real, significant results is tenuous at best, there’s an argument (a legitimate one, too) that it can actually be one of the more significant investments that a company can make.

Defining the solution

One thing that is really interesting about buzzwords like engagement is how people latch on to the concept. Even at the HR Technology Conference this week in Las Vegas, I heard many vendors from all different parts of the spectrum talk about the potential for candidate and employee engagement in their products. Sure, they may be parroting the priorities of their customers, or what they are hearing competitors talk about their solution, but it doesn’t make it any less silly.

Let’s be a little more simple about this: it isn’t a technology problem, it is a people problem. There is no replacement for a great manager who knows how to communicate well with their employees. None.

The technology exists for engagement right now, shoes to walk over to someone’s office, a telephone to call someone who is out of town, or email to find someone who can’t be reached by either.

So, how do you do engagement right?

This week, TLNT Editor John Hollon and I had the opportunity to talk to Kevin Kruse. Kruse is the co-author of  We: How to Increase Performance and Profits Through Full Engagement and a popular keynote speaker on the topic. He had a variety of studies up his sleeve that he could share with us as well as thoughtful stories about his own experiences as well.

Where are we with engagement? “The state of engagement is low but it isn’t just since the great recession kicked in,” he said. In fact, we are actually in our lowest engagement level for as long as the measurement has been taken (1987). Even as improvements surfaced, we saw engagement continue to take a hit.

“Culture trumps strategy every day of the week, Kruse said. One of the key benefits — one of the ones that has HR people most concerned — is the fact that higher engagement leads to lower turnover and is one of the best investments you can make for the impact.

And those managers who need to be talked through every employee interaction? He said, “We need to embed it into the daily routines of our managers.” It needs to be like checking email or following a common procedure.

Listen to the entire radio show below to get the rest of the great podcast.

Lance Haun is an editor at The Starr Conspiracy, a marketing agency focused on the enterprise HCM market. He spent three years as an editor at ERE Media and seven years in the recruiting and HR trenches before joining the agency. You can follow him on Twitter, circle him on Google+, check out his blog or contact him directly at lance@coug.rs.
Tags: Company culture, Engagement, HR communications, HR management, HR News, HR trends, talent management
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1 comment

  • www.KevinKruse.com Kevin Kruse

    John and Lance, thanks again for a fun interview. Also wanted to let your listeners and readers know that they can download a free chapter and other goodies from the book just by visiting www.KevinKruse.com. Thanks again! -Kevin

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