Business
Facebook Rolls Out 'Want-able' Pics of Products in the News Feed
By now, most brands have figured out that the best way to get engagement in this Pinterest-saturated age is by posting photos.
F-Commerce
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Social Media
Only 26% of Consumers Think Facebook Storefronts Secure Against Fraud [STUDY]
Facebook still has a long way to go when it comes to instilling trust in consumers, according to a new study that shows only 26% believe storefronts on the social network are safe against fraud. The online survey, conducted by ThreatMetrix and The Ponemon Institute of a pool of 800 consumers this fall, revealed that 53% of consumers do not believe Facebook storefronts are committed to protecting them against fraudsters.
Social Media
Facebook Glitch Has Heinz Playing Catch Up
Heinz's plan to sell its new ketchup exclusively via Facebook hit a snag on Monday, but the company addressed it by offering a free bottle to anyone who tried to buy one. The company intended to create a buzz by selling its new Heinz Ketchup blended with Balsamic Vinegar on its Facebook Page on Monday. But an unidentified glitch kept consumers from buying it until Monday night.
Social Media
The Beginner's Guide to Facebook Commerce
Facebook's gravitational pull of 750 million users is enough to hold digital marketers spellbound. Once they get past the sheer size, they find that Facebook also offers unique and nuanced selling opportunities amidst difficult obstacles. First off, Facebook users have better things to be doing. The average Facebook user is connected to 130 Friends and 80 interest groups and makes his or her preferences known through rich profiles and by posting 90 pieces of content per month.
Social Media
Turn Your Ecommerce Site Into a Facebook Store With Wishpond
There are more potential consumers on Facebook than there are logging into eBay and Amazon combined. Local shopping engine Wishpond is the latest startup to tap into merchants' desire to reach them. It's launching a Facebook commerce solution Tuesday. Wishpond already aggregates product listings from about 1,700 retailers for its local search engine, which allows customers to search stores near them by product.
Social Media
Snoop Dogg Fragrance Gets Cheaper As It Gets More Facebook Likes
In a program that combines Like-gating and Groupon-like incentivizing, a product endorsed by Snoop Dogg will get cheaper as it garners Likes. Snoop, who has close to 10 million Facebook fans, began linking to a “Shop Snoop Now” site on Thursday. The F-commerce site features a line of FragranceRebel products from Parfums de Coeur. One product a day gets featured for the program. On Friday, that product was BOD Man Really Ripped Abs 8 oz.
Social Media
Why Amazon Unit Quidsi Finally Set Up Shop on Facebook
Hailed as the next big thing last year, commerce over Facebook — or "F-Commerce," if you prefer — hasn't really caught on yet. But Josh Himwich believes that's because most people have it wrong. Instead of F-Commerce, Himwich thinks it's more along the lines of "F-Errands." Quidsi, a unit of Amazon, last week launched Facebook sites where consumers could buy items from Soap.com and Diapers.com.