Planning For a Trade Show in a Crunch
Generally, companies have their trade show timeline mapped out like a well-oiled machine. And generally, this machine follows a meticulous six month plan. The Six Month Timeline 6 months out: Overview and analyze shows from previous years and set new goals. What worked well? What could be better? 5 months out: Determine your budget, and based on your goals select shows and booth spaces you think would best fulfill those objectives. 4 months out: Evaluate your current booth and technology, and if looking for a change, reach out to some different companies about construction. 3 months out: Choose your booth […]