Testing PPC Ad Copy: Strategies for Split Testing

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News Source: www.getelastic.com
Story Found By: Disco-Stu 2362 Days ago
Category: PPC

I’ve heard most PPC experts recommend you test headlines first, because they are most visible and are believed to influence click through rate more than body copy (because people have a tendency not to read things if they don’t have to). But I’m going to go against the gurus and suggest how you could test offers and value propositions first, using a hypothetical campaign for “wireless headphones.”

2 Comments

Comments

from shimsand 2361 Days ago #

Votes: 0

Very thorough post by Linda Bustos. Good reading.

from MattMcGee 2361 Days ago #

Votes: 0

This really should have a lot more votes.

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