Eight conversion essentials for telecom e-shops
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by Linda Bustos 20 July 2012 14:42 2 comments Print
- Eight conversion essentials for telecom e-shops
Telecoms selling wireless devices and services face unique conversion challenges.
Supporting customers through a complex sales decision made once every few years that often includes a bundle of phone and tariff plan, add-on services and accessories requires attention to nine key areas from home page to shopping cart.
1. Value propositions
Telecom service providers are highly competitive with promotional offers, and make good use of their home pages to showcase them. Homepages should maintain "scent" from offline advertising, displaying current offers and promotions tailored to a visitor's region.
But offers come and go, and consumers are skilled at comparison shopping. Smartphones and feature phones are commodities - they're usually available from every operator at similar prices.
Unique value propositions and social proof help the custome