Subscriptions 101: Three steps to recurring revenue
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by David Chiu 01 May 2012 14:38 4 comments Print
- Subscriptions 101: Three steps to recurring revenue
It’s been called the best business model in the world. And subscriptions aren’t just for media businesses.
Gartner forecasts that by 2015, 35% of Global 2000 companies with non-media digital products will generate up to 10% of their revenue from recurring models. Are you ready?
Ongoing monetization is a key part of disruptive digital selling. Consumers flock to these businesses because they offer a superior product experience, enable costs to be amortized, and provide a guarantee that vendors will always work hard to ensure their satisfaction.
In return, enterprises maximize customer loyalty, secure predictable revenue, and often gain a significant competitive advantage.
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