The Royal Children's Hospital (RCH) is one of the world's great children's hospitals and is internationally recognized as a leading centre of pediatric treatment, teaching and research. In 2010, RCH wanted to organize a run that would give its participants a once-in-a-life-time experience … So, the CLEM7 Tunnel Run was born!
What is the result of an online incentive & recruitment strategy coupled with the right fundraising solution? The event sold out within three days of going live and earned a staggering 144% increase over the fundraising target!

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