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Hello, I'm M.G. Siegler. I’m a general partner at Google Ventures and a columnist for TechCrunch. This is where I collect things.

Why We Love Beautiful Things nytimes.com

Lance Hosey for NYT:

Certain patterns also have universal appeal. Natural fractals — irregular, self-similar geometry — occur virtually everywhere in nature: in coastlines and riverways, in snowflakes and leaf veins, even in our own lungs. In recent years, physicists have found that people invariably prefer a certain mathematical density of fractals — not too thick, not too sparse. The theory is that this particular pattern echoes the shapes of trees, specifically the acacia, on the African savanna, the place stored in our genetic memory from the cradle of the human race. To paraphrase one biologist, beauty is in the genes of the beholder — home is where the genome is.

Memory that transcends an individual and is embedded in our DNA. Fascinating thought.

  • design
  • life
  • 69 notes
  • Feb 18th, 2013
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    Interesting. I wonder about the innate sense of good design, where it comes from….
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    This is what Jung meant by the “collective unconscious.”
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    Such an amazing essay….
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