View and download the full corporate results or browse the data by category below.

 

Participant Characteristics

Academic Degrees – All Respondents

Geographic Location – All Respondents

Gross Revenues, Operating Budgets and PR Budgets

Naming the Discipline – All Respondents

Executive Engagement

Planning for Executive Engagement – All Respondents

Planning for Executive Engagement – by Organization Type

Planning for Executive Engagement, Ad Hoc – by Revenue Category

Planning for Executive Engagement, Annual Business Goals – by Revenue Category

Planning for Executive Engagement, Annual Research – Corporate by Revenue Category

Planning for Executive Engagement, Contribution to Sales – by Revenue Category

Planning for Executive Engagement, No Methodology – by Revenue Category

Budgets and Staffing

Average Budget Change Among US-Only vs Global Organizations

Average Expected Budget Changes – All Respondents

Average PR Budgets – Public Companies by Revenue Category

Average PR Budgets of Companies that Reported Changes – Corporate Respondents

Average Reported Budget Changes – All Respondents

Budget Allocations – Corporate Respondents by Revenue Category

Budget Allocations – Corporate Respondents

Budgetary Change Relative to Previous Year – All Respondents

Budgetary Expectations for 2012 – Public vs Private Corporate Respondents

Budgetary Experience 2011 – US-Only vs Global Organizations

Budgetary Experience Relative to 2010 – Corporate Respondents

Budgetary Experience Relative to 2010 – Public vs Prive Corporate Respondents

Correlations – 2009 Staffing Changes and 2009 Budget Changes, 2011 Staffing Changes and 2011 Budget Changes – All Respondents

Functions for which Respondents Have Primary Budgetary Responsibility 2009-2011, All Respondents

Salaries and Related Costs as a Percentage of Total PR Budget – Public Vs Private Corporate Respondents

Staffing Changes 2007-2011 – US-Only vs Global Companies

Staffing Changes 2007-2011 -Public Companies by Revenue Category

Staffing Changes 2011 – Public Companies by Revenue Category

Staffing Experience 2007-2011 – All Respondents

Functions and Responsibilities

A Single Office has Sole Responsibility for all Forms of Communication – by Organization Type

Responsibilities 2002-2011 – Public Companies $1 Billion – $4.99 Billion

Responsibilities 2002-2011 – Public Companies $5 Billion – $9.99 Billion

Responsibilities 2002-2011 – Public Companies $10 Billion – $19.99 Billion

Responsibilities 2002-2011 – Public Companies $20 Billion – $40 Billion

Responsibilities 2002-2011 – Public Companies $40 Billion +

Responsibility for Organizational Character – All Respondents

Responsibility for Organizational Character – by Organization Type

Responsibility for Organizational Character – Public Companies

A Single Office has Sole Responsibilty for all Forms of Communication – Corporate Respondents by Revenue Category

Top 5 PR Responsibilities – All Public Company Respondents

Use and Management of Social Media

Digital and Social Media Usage 2009 – 2011 – All Respondents

Digital and Social Media Usage 2009-2011, by Corporate Revenue Category

Social Media Attitudes – All Respondents

Social Media Attitudes – Corporate Voice – by Organization Type

Social Media Attitudes – Media Relations – by Organization Type

Social Media Attitudes – PR Led Guidelines – by Organization Type

Social Media Attitudes – Public vs Private Corporations

Social Media Attitudes – Social Media Guidelines – by Organization Type

Social Media Attitudes – Stakholder Conversations – by Organization Type

Measurement and Evaluation

Precent of Budget Spent on Measurement – Corporate Respondents by Revenue Category

Stakeholder Planning – Ad Hoc Basis – by Corporate Revenue Category

Stakeholder Planning – Ad Hoc Basis – by Organization Type

Stakeholder Planning – All Respondents

Stakeholder Planning – Annual Business Goals – by Corporate Revenue Category

Stakeholder Planning – Annual Business Goals – by Organization Type

Stakeholder Planning – Contribution to Sales – by Corporate Revenue Category

Stakeholder Planning – Contribution to Sales – by Organization Type

Stakeholder Planning – External Groups – by Corporate Revenue Category

Stakeholder Planning – External Groups – by Organization Type

Stakeholder Planning – Internal Groups – by Organization Type

Stakeholder Planning – Internal Groups – by Revenue Category

Stakeholder Planning – Research on Attitudes and Opinions – by Corporate Revenue Category

Stakeholder Planning – Research on Attitudes and Opinions – by Organization Type

Stakeholder Planning – Research on Reputation and Business Success – by Corporate Revenue Category

Stakeholder Planning – Research on Reputation and Business Success – by Organization Type

Use of Measurement Tools – All Corporate Respondents

Use of Measurement Tools – All Respondents

Agency Relationships

Number of Agencies Used 2002-2011 – All Respondents vs Corporate Respondents

Number of Agencies Used 2002-2011 – US Only Companies vs Global Companies

Percent of PR Budget Allocated to Agency Fees 2002-2011 – All Respondents vs All Corporate Respondents

Reasons for Working With PR Agencies – All Respondents by Category

Reasons for Working with PR Agencies, All Respondents

Use of PR Agencies 2002-2011 – Corporate Respondents by Revenue Category

Use of PR Agencies 2002-2011 – Corporate Respondents

Working Relationships with PR Agencies 2002-2011 – All Respondents

Working Relationships with PR Agencies 2002-2011 – Public Companies

Organizational Culture and Characteristics

Organizational Culture and Characteristics – All Respondents

Organizational Culture and Characteristics 2002-2011 – All Corporate Respondents

PR Attitudes I – All Respondents

PR Attitudes II – All Respondents

PR Responsibility for Organizational Character – All Respondents

PR Responsibility for Organizational Character – Corporate Respondents

Reporting Lines

Percent With At Least One Reporting Line to the C-Suite – by Organization Type

Reporting Lines – All Corporate Respondents

Reporting Lines 2009 vs 2011 – Public Companies by Revenue Category

Reporting Lines Into the C-Suite – All Corporate Respondents

C-Suite Perceptions

Degree to which PR Professionals Perceive Their Recommendations are Taken Seriously – All Respondents

Extent to Which PR Attends Senior-Level Strategic Planning Meetings – All Respondents

PR’s Perceived Contribution to Financial Success – Corporate Respondents

PR’s Perceived Contribution to Sales 2007 – 2011 – All Corporate Respondents

Organizational Integration

Degree of Centralization in Communication Planning – All Respondents

Degree of Centralzation in Communication Planning – by Organization Type

Integration of PR With Other Departments, Public vs Private Corporate Respondents

Integration with Other Organizational Functions by Reporting Lines – All Respondents

Integration Within PR 2004-2011 – Public vs Private Corporate Respondents by Revenue Category