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Participant Characteristics

Academic Degrees – All Respondents

Geographic Location – All Respondents

Gross Revenues, Operating Budgets and PR Budgets

Naming the Discipline – All Respondents

Executive Engagement

Planning for Executive Engagement – All Respondents

Planning for Executive Engagement – by Organization Type

Budgets and Staffing

Average Budget Change Among US-Only vs Global Organizations

Average Expected Budget Changes – All Respondents

Average PR Budgets – Government and Nonprofit Agencies

Average Reported Budget Changes – All Respondents

Budgetary Change Relative to Previous Year – All Respondents

Budgetary Expectations 2009 vs 2011 – Government Agencies and Nonprofit Organizations

Budgetary Experience 2009 vs 20ll – Government Agencies and Nonprofit Organizations

Budgetary Experience 2011 – US-Only vs Global Organizations

Budgetary Experience Relative to 2010 – Government Agencies and Nonprofit Organizations

Correlations – 2009 Staffing Changes and 2009 Budget Changes, 2011 Staffing Changes and 2011 Budget Changes – All Respondents

Functions for which Respondents Have Primary Budgetary Responsibility 2009-2011, All Respondents

Salaries as Percentage of Total PR Budget – Nonprofit and Government Agencies

Staffing Changes 2007-2011 – Government Agencies and Non-Profit Organizations

Staffing Changes 2007-2011 – US-Only vs Global Companies

Staffing Experience 2007-2011 – All Respondents

Functions and Responsibilities

Responsibilities 2002-2011 – Government Agencies

A Single Office has Sole Responsibility for all Forms of Communication – by Organization Type

Responsibility for Organizational Character – All Respondents

Responsibility for Organizational Character – by Organization Type

Use and Management of Social Media

Digital and Social Media Usage 2009 – 2011 – All Respondents

Digital and Social Media Usage 2009 – Government Agencies

Social Media Attitudes – All Respondents

Social Media Attitudes – Corporate Voice – by Organization Type

Social Media Attitudes – Media Relations – by Organization Type

Social Media Attitudes – PR Led Guidelines – by Organization Type

Social Media Attitudes – Social Media Guidelines – by Organization Type

Social Media Attitudes – Stakholder Conversations – by Organization Type

Measurement and Evaluation

Stakeholder Planning – Ad Hoc Basis – by Organization Type

Stakeholder Planning – All Respondents

Stakeholder Planning – Annual Business Goals – by Organization Type

Stakeholder Planning – Contribution to Sales – by Organization Type

Stakeholder Planning – External Groups – by Organization Type

Stakeholder Planning – Internal Groups – by Organization Type

Stakeholder Planning – Research on Attitudes and Opinions – by Organization Type

Stakeholder Planning – Research on Reputation and Business Success – by Organization Type

Use of Measurement Tools – All Respondents

Use of Measurement Tools – Government Agencies

Agency Relationships

Number of Agencies Used 2002-2011 – All Respondents vs Corporate Respondents

Number of Agencies Used 2002-2011 – Government Agencies and Nonprofit Organizations

Number of Agencies Used 2002-2011 – US Only Companies vs Global Companies

Percent of PR Budget Allocated to Agency Fees 2002-2011 – All Respondents vs All Corporate Respondents

Reasons for Working With PR Agencies – All Respondents by Category

Reasons for Working with PR Agencies, All Respondents

Use of PR Agencies, Nonprofit Organizations and Government Agencies 2002-2011

Working Relationships with PR Agencies 2002-2011 – All Respondents

Organization Culture and Characteristics

Organizational Culture and Characteristics – All Respondents

Organizational Culture and Characteristics 2002-2011 – Government Agencies

PR Attitudes I – All Respondents

PR Attitudes II – All Respondents

PR Responsibility for Organizational Character – All Respondents

PR Responsibility for Organizational Character – Government Respondents

Reporting Lines

Degree of Appropriateness of Reporting Lines – Government Agencies

Percent With At Least One Reporting Line to the C-Suite – by Organization Type

C-Suite Perceptions

Degree to which PR Professionals Perceive Their Recommendations are Taken Seriously – All Respondents

Extent to Which PR Attends Senior-Level Strategic Planning Meetings – All Respondents

Organizational Integration

Degree of Centralization in Communication Planning – All Respondents

Degree of Centralzation in Communication Planning – by Organization Type

Integration of PR With Other Departments, Government Agencies and Nonprofit Organizations

Integration with Other Organizational Functions by Reporting Lines – All Respondents

Integration Within PR Functions 2004-2007 – Government Agencies and Nonprofit Organizations