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Document Type: | Book |
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All Authors / Contributors: |
Erin O Patton |
ISBN: | 9780980174540 0980174546 |
OCLC Number: | 312015030 |
Description: | xiii, 170 p. : ill. ; 23 cm. |
Contents: | Pt. 1. Evolution of the brand creators. I am hip-hop ; Diary of an urban consumer scientist ; The best way to predict the future is to create it -- Pt. 2. Profit-coding the new market trends, mindsets, and behaviors. The 7 ciphers ; Hip-hop's Midas touch ; The intersection of hip-hop, Madison Avenue, and Vine -- Pt. 3. Hip-hop, sports & popular culture. Inside the starbury movement: making a $15 sneaker relevant ; Changing the game: hip-hop's impact on sports ; Corporate America & the hip-hop innovator's dilemma. |
Responsibility: | Erin O. Patton. |
Abstract:
Many baby boomers are perplexed about the music their grandchildren listen to, the clothes they wear, and the sports heroes they admire. This book, written by a leading marketer to the urban youth culture, explains the connection between music, sports, and culture and the consumption patterns of youth. F