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Brussels to spend £16m on PR as junk-status Croatia joins EU

Bojan Pancevski, Brussels Published: 16 December 2012

THE European Commission is planning to spend £16m on a public relations campaign to promote European enlargement ahead of the entry next year of Croatia, a country with such serious economic problems that it could be forced to seek a bailout.

Croatia’s credit rating was downgraded to junk status last week after a deterioration in its economy attributed to a lack of reforms. This prompted fears that the Balkan country might require a bailout even before it joins the EU next July.

Youth unemployment is about 40% and foreign investment is deterred by rampant corruption, organised crime and weak rule of law.

Slavko Linic, the finance minister, said last week he was considering appealing to the International Monetary Fund for help. “This [the debt downgrade] will make a difficult situation worse,” he said.

The commission has awarded the PR contract to a consortium of Brussels-based communications firms to combat “myths,

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Brussels to spend £16m on PR as junk-status Croatia joins EU

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