REAL TIME DISPLAY
Reach. Awareness. CPA Focussed Sales.
OUR DISPLAY APROACH
Banner advertising is traditionally used to create impact and grow awareness, however new formats and especially new auction based exchanges have improved Display's effectiveness as a direct response channel.
Tug can plan and execute your direct buys as well as your exchange activity. As Display advertising evolves into a biddable media our technology plus daily manual optimisation approach means we get more for your budget.
ONLINE MEDIA PLANNING AND BUYING
Good campaigns start with an understanding of the audience and are bought up front to achieve maximum reach and online cut through. Improved technology is now allowing Tug to follow up with ongoing campaign optimisation to achieve maximum impact.
TARGETED NETWORK BUYS
Networks including the Google Display Network, with 80% UK reach, can effectively be used to grow awareness and to locate your relevant audience. Improved behavioural targeting has increased advertising effectiveness and budget efficiencies. Contextual targeting has also increased effectiveness, efficiencies and brand safety.
BIDDABLE MEDIA. DSPs AND EXCHANGES.
Tug's best in class suite of technologies allows us to merge your audience data, with our site knowledge and publisher's inventory. We can target your prospects online based on their unique likes and interests, and bid to serve your tailored Display messages. Like with PPC, all campaigns are manually optimised daily for ROI, using best in class technology.
Call our sales team on 0207 033 6933 or contact Tug to find out how our Biddable Display - or an integrated multi-channel approach - can help you reach your online marketing objectives; or read more about our online media and search marketing services.