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It’s seems like theses days you are more likely to see a commercial saying “like us on Facebook”than not. Brand involvement has always been the name of the game but today’s technologies allow us to be more involved than ever. Theoretically you can talk directly to Oreo or Coke by posting on their Facebook walls. So why is this so important? When you have customers interacting with your product even when they are not using it you have created a customer base more loyal than others.
Social media has allowed companies to become more responsive than ever before. Today’s infographic Social Customer Service: The Next Competitive Battleground shows us that companies are responding quicker than ever to their customers complaints. In fact about 84% of social media use is geared towards improving customer service. [via]
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Great infographic! Customer service is a large part of our social media strategy–we don’t see how it couldn’t be!
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Loving the Infographic!
I’d like
to add… companies that have wholly-owned online social communities can turn
that customer interaction into improved relationship by encouraging deeper
engagement through the community. It’s a brilliant way to establish closer
relationships, which in turn can help turn loyal customers into real brand
advocates.
Elena Savvides
@TelligentEMEA
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Yup good or poor customer service does far more than any social network will ever do.