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« Left-hand Wallet | Main | There were 4 left-handed people in a room... »
13/02/2009
The Joy of a left-handed suit
So you buy a suit. Nice details, good colour, arms not too long, strides not too tight, looking good.
You wear it for the first time. You head for the door and pick up some loose change. You open up the jacket and pop it into the inside pocket of the jacket. Hold on. The little pocket is on the inside left of the jacket, a design feature that is constructed for the RH.
Oh well, I better put my oyster card in the back pocket of my trousers. What? the back pocket is on the right? How come? Oh yes, of course...designed for a RH.
So there is such a thing as a RH suit!
Let's check the others in the shop...yep...all right-handed!
Two outcomes:
- Get your own suits made. A luxury I know, but a wonderful tailor will create a suit that a left-hander
- Put up with a right-handed one.
- Demand a change.
The business opportunity for suit-makers:
Get making left-handed suits instead another 100 right-handed suits. 8% of customers might be drawn to something that provides practical value as well as a talking point with right-handers.
Suit jacket in the picture was made in Mumbai. Note the left-handers change pocket!
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