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Sainsbury's Christmas ads through the years
Following Wednesday night's unveiling of Sainsbury's epic World War I-themed Christmas ad, Campaign looks back at some of the supermarket's classic festive ads.
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Tycoon Warren Buffett pays P&G $4.7bn for Duracell
Duracell has been snapped up for $4.7bn (£3bn) by American tycoon Warren Buffett's Berkshire Hathaway group, ending Procter & Gamble's ownership of the battery brand synonymous with a copper top and drumming pink bunny.
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The Christmas ads you need to watch
Campaign takes of look at the major Christmas ads including John Lewis, Sainsbury's, Waitrose, Asda and Debenhams, some of which have pulled at viewers' heartstrings, while others have offered up some comedy.
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- John Lewis Christmas ad gets three times more views than Sainsbury's in first 24 hours More
Asda lashes out at competitors' 'gimmicks' as Q3 sales fall
Asda has reported a 1.6% sales decline for the 13 weeks to 30 September 2014 but said it will not participate in the promotional and loyalty tactics of its competitors for "short term" sales gain.
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- Asda trials in-store beacons More
First Rolls-Royce art exhibition uses beacon tech and light particles
Rolls-Royce has opened its first public art exhibition in London, using high-tech installations to show off its design nous to a broader audience.
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James Hilton departs AKQA
James Hilton, the co-founder and chief creative officer of AKQA, is leaving the agency after 20 years to launch his own interior and product design company, handing over AKQA's creative reins to Rei Inamoto.
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Latest news
John Lewis stops Shazam ad appearing against M&S and Debenhams Christmas tracks 1
John Lewis has altered its ad strategy for music recognition app Shazam to ensure its banner ad will not appear against tracks used in the Marks & Spencer and Debenhams Christmas campaigns.
Trinity Mirror appoints Andy Atkinson as commercial director
Trinity Mirror Solutions has appointed Andy Atkinson, the former Google and Channel 5 executive, as sales director.
Airbnb and KLM turn jet into 'pimped out' hotel
Airbnb and KLM Royal Dutch Airlines have joined forces to offer holidaymakers a chance to stay on a luxurious "pimped out" jet to raise awareness of both brands.
Black Friday gains traction in UK, with 72% of consumers aware of the term
Nearly three-quarters of UK consumers have heard of Black Friday, the nickname given to the Friday after Thanksgiving when retailers cut their prices and offer promotions, according to research from eDigitalResearch.
DigitasLBi is on hunt for new media leader as Ling exits
Ed Ling is leaving his dual role as chief media officer and UK media director at DigitasLBi at the start of 2015.
Asos interactive YouTube film lets users flit from colour to colour
An interactive video on YouTube that lets users choose to view scenes in red, yellow green, blue or black, punctuated by a disco groove from girl band Juce!, forms the basis of a promotion for online fashion retailer Asos.
ASA receives 240 complaints about Sainsbury's Christmas ad More
Camelot rolls out £5m marketing drive to celebrate 20 years of National Lottery More
News UK launches The Newsroom with Iceland deal More
Viral review: Sainsbury's Christmas 'truce' ad can't catch #MontythePenguin More
Watch: Morrisons kicks off Christmas campaign with Ant and Dec More
Sainsbury's vs John Lewis: which Christmas ad do you prefer? More
Watch: Ant and Dec star in Morrisons' festive campaign More
Top 10 ads of the week: Aldi takes the top spot More
Cocktail party etiquette will help with content marketing, says Yahoo ad boss More
John Lewis Christmas ad gets three times more views than Sainsbury's in first 24 hours More
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Charles Vallance on the secret of great creative work: 'Does it entertain me?'
What's the secret to creativity in marketing? It lies in the 'usefulness' of the work. Brands ignore this at their peril and are wasting their time in the experience economy, warns Charles Vallance, co-founder and chairman of VCCP.
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