Internet Marketing
4As Transformation 2011 Blog Coverage #Transform2011
My boss and close colleague, Jenny and Kaila, have been Tweeting it up in Austin Texas at the 4 A’s and have captured an incredible amount of coverage from the conference.
Take your pick from this extensive list of advertising insight and delight:
ANA President and CEO, Bob Liodice, on FTC’s Do Not Track Proposal
The War for the Living Room is On at Transformation 2011
Social Media Fanatics Share Social Marketing Tips at Transformation 2011
Boomers Game as Much as Teens – Jeffery Cole on Boomer Insights at Transformation 2011
Transformation 2011: Fareed Zakaria, TIME Editor and CNN Host, on Globalization
Transformation 2011: Brand Building with Killer Content
Interview: Keith Lorizio on Agency Relationships at Transformation 2011
They even found the time to throw some photos up on Flickr: Transformation 2011
Looking forward to being on the ground at this fab event next year!
Sports Illustrated Swimsuit Edition Dips with Microsoft Tag
Our friends over at Microsoft Tag have helped Sports Illustrated take the plunge into mobile marketing-land with their revealing Swimsuit Edition.
When readers scan the tag they can:
· Vote for their favourite of the eight models competing for the chance to be a SI Swimsuit rookie in the 2012 issue. They can view photos and video of each model.
· Watch behind-the-scenes video of all 17 models in the 2011 issue.
· Share videos via Facebook, Twitter or e-mail.
· See their favourite 2011 models in “Model vs. Model,” featuring swimsuit models matched with a Nissan car.
· Download Sports Illustrated’s new Swimsuit Mobile App.
Great stuff from a team who’ve been covering a lot of ground recently like the new USA Today execution and 3M.
To time-pressed to read?
Spend 90 seconds watching the below video to see what Tag has to offer.
Microsoft Deep Zoom Photo Demo Video
Following on from yesterday’s Pivot video is the second in Stephen Kim’s demos from AdWeek.
Check out the Hard Rock Memorabilia installation for yourself!
Microsoft Pivot Demo Video
Recorded at Ad Week, Stephen Kim demos Pivot to a packed audience at our session on the Future of Digital Marketing.
When we were at Cannes and this was shown, the agencies went mad for it!
Advertising Week 2010 Video & Links
Really proud of the team this year!
Awesome job on the ground and Cherry, our video crew were amazing!
Here are some links to all the great content we created!
Navigating the Future of Digital Marketing Video–Advertising Week 2010
Stephen Kim on Digital Creativity at Advertising Week 2010
Blake Mycoskie from TOMS Shoes interviewed at Ad Week 2010
Video: Interview – Charles Johnson on Microsoft Mobile Advertising & Windows Phone 7
Doing Deals with Devil: AOL’s Content Play at AdWeek 2010
Kinectimals Demo for Xbox 360 at Advertising Week
AdWeek 2010: Defining Value and Driving Conversations on the Facebook Frontier
Navigating the Future of Digital Marketing at Advertising Week 2010
The Power of Positive Impact: 10 Billion Impressions, 0 Media Budget – AdWeek 2010
Doug Sweeney, Levi’s VP of Brand Marketing: Revitalizing Levi’s Brand and Rebuilding America – AdWeek 2010
Consumer Adoption of New Technologies and What it Means for Marketers – Advertising Week
Video: Interview with Carolyn Everson at Advertising Week 2010
Video: Interview with Rik Van Der Kooi at Ad Week 2010
Video: Kinect for Xbox 360 Demo at Advertising Week 2010
AdWeek 2010: Attracting Generation Luxur-Y
Have You Checked in Yet? OMMA Panel on the Future Fortunes of Mobile Location-Based Services at Ad Week
D. Costolo, Twitter COO: Brands, Monetization and Why Twitter Isn’t Competing with Facebook – AdWeek 2010
Sheryl Sandberg, Facebook COO: The Web is Being Rebuilt and Marketing is Part of the Solution
Video: Talking Kinect and Me TV with Mark Kroese at AdWeek 2010
David Moore, IAB MIXX 2010 at AdWeek: Online Has Arrived and It Is Unstoppable
Designing an Agency for the Digital Age – Part 2 at Advertising Week 2010
Video Highlights from Day 1 at Advertising Week
Carat Research: It’s A New (Digital) World for Shoppers – AdWeek 2010
Designing an Agency for the Digital Age – Part 1 at Advertising Week 2010
Video Interview with Darren Huston at Advertising Week 2010
Brand-building Jedis: Influence Beyond the Q Score at AdWeek 2010
Digital Affluencers: When to Wrestle With the Pig at AdWeek 2010
Our Advertising Week 2010 Kick Off Video
TV for Me at IAB MIXX 2010 at AdWeek NYC 2010
Seth Godin Opens IAB MIXX 2010 at AdWeek in NYC
Beyond the Banner at Ad Week 2010 with Microsoft Advertising
Interview with Carolyn Everson at Ad Week
One of a number of interviews we did at Advertising Week.
Carolyn’s always a pleasure to talk to, and I was particularly keen for her answer the question on women in our industry because I’d seen some negativity about panels at the conference.
More videos on our Microsoft Advertising YouTube Channel.
Blog Round Up for August – Lots of Juicy Content
Thought I’d start adding one of my fave photos every time I post some content from other blogs I have a hand in.
Today’s is a snap from a game drive at dawn in the Kruger National Park in South Africa last year. We were staying at the Arathusa Game Lodge on a holiday we’ll never forget.
Anyway…………….day dream over!
Microsoft Advertising Blog
Attention Please: Advertising in the Age of Overload
Think Visibility 2010 – Microsoft Advertising Speaking on Social Media and Community
Microsoft Advertising Asia Digital Showcase Video and Online Marketing Resources
UK OFCOM Report Proves Multi-Screen is Marketing Manna
Admira – Bringing the Emotion to Digital Affordably via TV
Microsoft Advertising TV – Episode 1 – Multi-screen Digital Research, Spikes Asia, Cloud Computing
Microsoft adCenter Blog
Yahoo! and Microsoft Search Alliance News: Organic Search Update on the Bing Blog
Digital Image: Looking After Your Online Reputation
Updated Tutorials for adCenter Desktop Beta in the Microsoft adExcellence Classroom
SES San Francisco: All Customers Are Not Created Equal
SES San Francisco: Making the Leap From Search to Display
I’ve been a very bad person and not written for Media Week for a while so promise to get back on it next week after our long weekend in the Isle of Arran.
Video: Online Advertising in Asia – China, Hong Kong, Singapore & Japan
Beautiful video from our Microsoft Advertising team in Asia showcasing all the creative digital goodness they’ve been spreading around the net over the last few months.
I’m off down there soon to learn more about the teams and the region, so more on that soon.
Just written a post with all their online collateral on: Microsoft Advertising Asia Digital Showcase Video and Online Marketing Resources
The video is also on our Microsoft Advertising YouTube Channel
Let me know what you think!
Digital Advertising Case Studies
Just posted on the Microsoft Advertising Blog about our digital advertising case studies which are all up on our ad site in Silverlight glory.
Includes insight from campaigns we’ve run for Pepsi, Sony, Sprint, Coca-Cola, Bing, Cadbury, P&G, Toyota, Kia, Nivea and loads more.
Pretty cool that you can pick and choose via different criteria.
The team say it’s set to grow as we get more and more advertisers to partner with us on talking about their campaigns in detail.
Brian Blessed’s Tom Tom SatNav Acceptance Speech
The man, the myth, the legend that is Brian “Gordon’s Alive!” Blessed has just become the voice of Tom Tom after a Facebook campaign where he garnered over 25,000 votes.
As a commenter on YT says, why hasn’t he been given a knighthood?
Did drama with his daughter Roz at university. Lovely family!
Just listen to his thank you to see why I’m so proud to be British!
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