Reputation Management

We provide global and local reputation research support for governments, blue chip companies, NGOs, think tanks, and smaller businesses. Progressive organisations know their reputation is everything; understanding it, highlighting how to manage it and also providing projects that develop it, is at the heart of what we do.

• Reputation Understanding: For organisations looking to understand their reputation, our approach is to isolate the critical perceptual drivers and highlight the development levers for your priority audiences – customers, employees, suppliers, as well as elite groups such as industry experts, politicians, NGOs and journalists. Reputation can then be tracked over time.
• Reputation Development: To help develop your reputation, we can provide research collateral for communication activities or simply drive internal knowledge, using: ‘thought leadership’ research projects, issue-specific surveys (particularly targeting ‘elites’), and live events with elite audiences

We specialise in conducting research with elite respondents, completing hundreds of in-depth interviews and thousands of quantitative surveys every year. Talk to us about harnessing this approach for your organisation.

We worked in partnership with the PRCA on the Future of Public Affairs Commission.

Read our white paper on Reputation of Banking.

Who writes party manifestos? The view of the Public and Parliamentarians

One in five members of the public believe big business is listened to most by political parties when forming their manifesto. Do manifestos matter? Do the public ever read them? ... (Comments: 0)

• The Economics of Reputation

  

  In August of this year YouGov carried out research amongst PRCA members as part of the PRCA’s focus on the Economics of Reputation. The ... (Comments: 0)

• Opinion Formers Poll: Views on Trident highly Politicised as Scotland vote Approaches

  

  With the UK’s nuclear weapons system approaching the end of its half-life, the government has already begun planning for its replacement at a cost ... (Comments: 2)

• Opinion Formers Poll: Commitment to NATO, but split views on Russian intentions

  

  With events in Ukraine raising difficult questions for the West, there will be lots to discuss at the NATO summit in Wales this week (Comments: 1)

• 4% of Brits oppose banning Fixed Odds Betting Terminals

  

  Only 4% of the British public would oppose banning Fixed Odds Betting Terminals a new YouGov survey has found (Comments: 0)

• Energy feels the heat

  

  Energy has been at the centre of the cost of living debate since Ed Milliband promised a price freeze for 20 months should the ... (Comments: 0)

• Majority of opinion formers think paid-for is best strategy for news organisations

  

  56% of opinion formers believe paid-for environments are the likeliest model to be commercially viable (Comments: 2)

• UK opinion formers strongly in favour of raising minimum wage

  

  Three in four UK opinion formers would support a substantial increase in the minimum wage, from its current level of £6.31 an hour to ... (Comments: 1)

• UK Opinion Formers Expect A No Vote In Scotland Referendum

  

  A majority of UK opinion formers believe the Scottish people will vote to remain part of the Union in September’s referendum. (Comments: 17)

• New York, Paris and Singapore most highly-rated cities

  

  New York is the top choice for influential Britons in terms of world-class cities (other than London) where they would like to live and ... (Comments: 26)

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Contact

Oliver Rowe

Director, Reputation Research

Oliver.Rowe@yougov.com

+44 (0)20 7012 6221

James Starkie

Business Development Consultant

James.Starkie@yougov.com

+44 (0)20 7012 6113