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October 30
2012
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Brand and branding
Data quality
Local Search
Mapping
Mobile
Yelp Makes the Switch to Apple Maps
As part of their partnership — call it a “quid pro quo” if you like — Yelp was supposed to start using Apple Maps in its iOS App. However several weeks after the launch of iOS 6 and Apple Maps I kept seeing the old Google Maps in the Yelp app.
I assumed that the very public problems suffered by Apple Maps had given the folks at Yelp pause and caused the company to indefinitely delay the change to Apple Maps. But today in the Yelp mobile app I noticed Apple Maps making their appearance for the first time. I’m not sure when the change actually happened.
Below are screen captures of the mobile app and the online version for the same restaurant showing Google Maps:
Related: Earlier today Yelp introduced restaurant menus (and images) for its sites and mobile apps.
Update: I have spoken to Yelp and have been corrected. They said that since the launch of iOS 6 they have integrated Apple Maps. However where phones and devices are still on iOS 5 (or so) Yelp still uses Google Maps. That may have been the source of my memory and apparent confusion.
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6 Responses to “Yelp Makes the Switch to Apple Maps”
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Matt McGee says at
October 30th, 2012 at 11:04 pmHmmmm. I could swear I’ve seen Apple Maps in there since iOS 6 came out, but it might be Foursquare I’m thinking of.
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Greg says at
October 31st, 2012 at 1:05 amMaybe . . . I just don’t remember seeing it until today. The change didn’t happen immediately with the release of iOS 6 and Maps. I spoke to them about it.
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Matt McGee says at
October 31st, 2012 at 5:34 amI spend a little more time in Foursquare, so that’s probably what I’m thinking of.
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Ararat Mechanics says at
October 31st, 2012 at 11:18 amGiven how much help Apple is giving Yelp, its no surprise that they have made sure that they switch to Apple’s maps.
Yelp would be struggling if Apple hadn’t chosen them to power Siri’s local search, and the like.
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SearchCap: The Day In Search, October 31, 2012 says at
October 31st, 2012 at 9:01 pm[…] Yelp Makes the Switch to Apple Maps, www.screenwerk.com […]
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SearchCap: The Day In Search, October 31, 2012 | Search Engine Marketing & Website Optimization says at
November 1st, 2012 at 2:17 am[…] Yelp Makes the Switch to Apple Maps, www.screenwerk.com […]
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Mike Blumenthal says at
November 1st, 2012 at 5:23 pmI am curious if you are in fact eating at Gary Danko?
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Greg Sterling says at
November 1st, 2012 at 10:02 pmAre you kidding I’m a member of the proletariat .
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