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Social Media

Online Reviews Replacing Traditional Word of Mouth

February 4, 2015Leave a Comment

When I was young, we’d always spread the word about things to do in the ‘hood using our voices. It limited the spread of our messages to the neighborhood itself and also lengthened the time it took for a good or bad message to be received. The importance of recommendations from friends hasn’t changed in […]

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Strategic Communications Planning

Reflections on Life’s Journeys

June 2, 20144 Comments

June 1 is a milestone for me. It’s the day, 14 years ago I opened the door to The Barber Group. But the journey really didn’t start there. 40 years ago this month I graduated from high school having spent two years working on the school newspaper and learning a true love for writing. Oh, […]

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Leadership & Networking

Money Doesn’t Always Make Things Right

April 25, 20142 Comments

The public relations profession has an image problem. There are people who don’t believe we tell the truth, and that we’ll do just about anything to make our clients look good. What they fail to realize is that the vast majority of our profession doesn’t do that. Or, do they? The Public Relations Society of […]

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Leadership & Networking

When Super Bowl Advertising Gets a Bit Personal

February 3, 2014Leave a Comment

Sunday’s Super Bowl was great. I know the score was a blow out but it was the first time the Seahawks have won a Super Bowl and I’m from the Northwest so consider it my team. Many of us were watching the advertising as much as we were watching the game. And you can say […]

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Guest Posts

Fundraising is a Team Sport

December 18, 2013Leave a Comment

Guest post from Susan Kernes Successful fundraising is about reinforcing your relationship with existing donors while building relationships with new ones. As in all relationship-building, the goal is to attract the resources you need in order to achieve your outcomes. Make sure your Board actively participates in fundraising. They should know your mission and values […]

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Guest Posts

How I overcame stress and worry with gratitude

December 10, 20131 Comment

Guest post from Geoff Welch My demons usually show up around 4 A.M. That seems to be the time when the worry and stress about the upcoming day drag me out of my slumber and hold me in a fitful sort of unrest. I’m not completely awake, but I’m not sleeping either. I’m just lying […]

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