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Carefully Crafted on October 31

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Top PR Myths + Other Links You Might Have Missed (The Weekly Cocktail)

By Heather Whaling

Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  The Five Parts to Brand Storytelling Nearly Everyone Misses The Sticky Note: A Stupid Simple-Approach to Better Content Marketing Brainstorms Mashable’s Branded Content Editor Talks Pitching Find and Live Your Dream in […]

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Carefully Crafted on October 28

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Lessons from Prison: Writer’s Block and Humanity

By Heather Whaling

I recently had the incredible opportunity to attend my second TEDx Marion Correctional event (that’s right a TEDx event in a prison!). The talks were just as powerful as the first time I went, but this time felt different. And, I learned a new way to overcome writer’s block — not exactly a lesson I anticipated learning in a prison. […]

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Carefully Crafted on October 24

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Tools Every PR Pro Should Know + Other Links You Might Have Missed (The Weekly Cocktail)

By Heather Whaling

Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  Content Creators Flee From YouTube, Flock to Facebook for Videos A Masterclass in Social Marketing: 7 Tips from the Experts Cision Continues Acquisition Spree and Snaps Up Gorkana (client) U.S. Marines Tap […]

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Carefully Crafted on October 17

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Analytics Resources for Communications Pros + Other Links You Might Have Missed (The Weekly Cocktail)

By Heather Whaling

Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  So You’ve Made Content, Now What Do You Do With It? 6 Simple Habits of Successful Social Marketers Want to Improve Your Social Media Sharing? Harness the Power of Positivity in Social […]

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Carefully Crafted on October 14

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My Bad Blogger Confession (and Reboot)

By Heather Whaling

Hi, my name is Heather. And, I have a confession. I’ve been a bad blogger. Like, a tragically bad, absentee blogger. If I’m being really, really honest, I fell out of love with blogging. When I first started blogging, it was fun. I wrote about whatever I wanted and didn’t really care if it tied back to […]

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Carefully Crafted on October 10

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The Weekly Cocktail: Creativity Edition

By Heather Whaling

Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, educate and inspire your creativity. Cheers and happy reading!  The Source of Creativity 5 Ways to Keep Your Team’s Creativity Flowing 10 Quotes on What Inspires Creativity, and What Most Definitely Does Not 12 Ways to Instantly Boost Your […]

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