Without content, your entire social media program devolves into a litany of self-promotional back pats. And guess what? If every company in the world has a special offer in social media (and they will), yours probably isn’t that special.
Content is fire. Social media is gasoline.
So the key to social success is content, and the real secret to content marketing is that the more you sell, the less you sell. Of course, you want your content to drive customer behavior. We’re not Bolsheviks. But the way that happens is to be a Youtility: to genuinely help, inform, delight, and inspire your customers and prospects.
We help you strategize and execute content marketing programs that tell your story in a memorable, effective and measurable way.
Content Marketing Audits and Strategic Plans
For companies such as Salesforce.com, Petco, Vanderbilt University Medical Center, Telogis, Content Marketing Institute, Visit California, and Progress.com we create world-class content marketing plans that get results.
We audit the entirety of your current content efforts, including:
- Personas
- Topics and themes
- Channel selection
- Editorial calendars
- Content integration
- Content atomization
- Content amplification
- Metrics and KPIs
…and then look at your competitors through the same prism.
We then deliver a eye-opening, robust strategic plan – including specific ideas, software recommendations, metrics and timelines – that gives your company or organization a thorough (yet viable) road map for taking your content marketing to a whole different level.
Fees: Start at $25,000
Contact us and we’ll walk you through an actual sample of one of our remarkable content marketing strategic plans.