Google Mobile Usability warnings

Before we commence with any dire warnings and start scaring you about imminent Google ranking disasters let us first discuss some facts.

A recent ComCore report shows that around 60% of all web traffic is from mobile devices.

We have passed the tipping point now. Mobile traffic is now greater in volume than desktop traffic.

Google launched a “mobile friendly” label for websites in Nov 2014.

When searching on mobiles, browsers will now be able to differentiate between responsive and

Christmas is well and truly over. The presents have been opened (and some returned), mince pies are all gone and the tree is back in the loft. That’s the home scenario, but was it a happy Christmas for online business?

Shoppers in the UK used their mobiles to hit the 2014 Christmas sales from the comfort of their own settees. According to its Christmas trading figures, John Lewis saw clearance sales on Christmas Eve and Christmas Day up 19% over last

First used in the 1990s, the term ‘digital marketing’ has since evolved to encompass many different strands of online selling, growing more sophisticated during the first decade of the 21st century.

The evolution of digital media and the proliferation of devices to access it have created many new avenues for the promotion of products or brands, which in turn has fuelled the rapid growth of digital marketing.

Digital marketing differs from traditional marketing because it involves the use of channels and methods

Magento No More

In a move that shocked a large number of online retailers who had not long moved to the much lauded and promoted Magento Go, the team behind the platform announced last year that Magento Go would be no more from 1st February 2015.

eBay pull the plug

Run by eBay Enterprise, the ecommerce division of eBay, Magento announced that on 01.02.15 it will shut down the Magento Go and Magento Prostores platforms.

BigCommerce steps in to save the day

eBay Enterprise

Poodle exploitation

You may have received an email recently or read online or in the press about the recent POODLE SSL 3.0 vulnerability and are wondering what it is, and does it affect you. Should you be worried?

What is POODLE?

The POODLE attack (which stands for “Padding Oracle On Downgraded Legacy Encryption”) is a man-in-the-middle exploit which takes advantage of Internet and security software clients’ fallback to SSL 3.0.
Source: en.wikipedia.org/wiki/POODLE

This basically means that the “old” way that Internet web browsers used

Regular followers of teclan’s blog posts over the years will have previously noted our recommendation back in 2012 that Google required your checkout pages to be encrypted by an SSL certificate (golden padlock).

Well the non-SSL website pigeons are now coming home to roost.

We have now seen Google starting to enforce this policy by forcibly removing shopping feeds, adword product listings and merchant centre validation for websites not implementing an SSL within the checkout stages.

Snippet of Google’s policy

Payment and transaction processing,

Why customer reviews and testimonials are so important.

Do you ask your customers for their feedback? Do you get in touch and ask their opinion on your products and services? Do you make it easy for them to give you this valuable information?

The best form of advertising is word of mouth!

Why? Three main reasons:

You must listen to your customers’ feedback (good and bad) in order to improve what you do and how you do it.
Your future customers and clients value and

Rory takes a look at the Wordpress publishing platform and lists his 7 favourite plugins for expanding what this incredible software can do.

On 1st November 2014 teclan ltd become the first business in Inverness, and the first digital company in the Highlands of Scotland to become an accredited Living Wage Employer.

The Living Wage is an hourly rate set independently and updated annually, based on the cost of living in the UK. The Living Wage campaign has been running for ten years and has lifted over 45,000 people out of poverty.

An independent study of the business benefits of implementing a Living Wage policy

Prachi looks at the latest Penguin update from Google and what it could mean for your website.