At Mobile Media Summit San Francisco: “Apps and Ads,” agenda content will revolve around apps and how they are becoming increasingly important and effective advertising tools. We will discuss the dos and don’ts of app marketing, as well as the most important issues facing the wider world of mobile, from the location vs. privacy debate to the impact of RTB and programmatic.
Meet and greet fellow attendees and get yourself ready for a jam-packed day.
Dear Mobile Media Summit attendees,
I’m so excited that you’ve decided to join us at the second-annual Mobile Media Summit San Francisco: Apps and Ads. As always, we have a fantastic lineup of speakers that is sure to engage in thought-provoking discussions and teach us all something new.
I look forward to seeing all of you!
Paran Johar – CEO and Founder of the Mobile Media Summit
As the CEO of Neo@Ogilvy, Sean Muzzy helps marketers navigate through an increasingly complex digital ecosystem. Hear how he drives creative, marketing and media teams to develop strategies that activate brands and deliver business results.
Moderator – Cotton Delo, San Francisco Bureau Chief, Ad Age
Hear from our panel of agency gurus on how to achieve “app enlightenment” and seamlessly integrate apps into your marketing plan.
Moderator – Peter Dille, CMO, Tapjoy
Mike Parker - Chief Digital Officer, McCann Erickson
Erin Simino – SVP-Director of Mobility, SMG
Stuart Meyler - Principal, Beeby Clark+Meyler
Location technology has provided a world of sales possibilities to marketers, but they must be careful to keep messages relevant and encourage, not annoy, consumers. Hear directly from the experts on what to do and what to avoid.
Moderator – Stephanie Sollers, Director of Sales, xAd
Eric Perko – VP Director of Media, DigitasLBi
Sarah Bachman – Director of Mobile Strategy, Horizon Media
Anant Sanchetee – Partner, Strategy, Universal McCann
Jesse Wolfersberger – Director of Consumer Insights, GroupM Next
With mobile being the most personal medium on the planet, with remarkable levels of engagement, too many brands are under-achieving. Let the experts teach you how to employ unique properties and precision targeting to up your game.
Moderator – Evan Conway, VP Monetization & Strategy, Pinsight Media+
Guillaume Lelait - North America VP, Fetch
Glen Sheehan – SVP-Group Creative Director, Digital, GSD&M
Jeremy Lockhorn – VP, Emerging Media, Razorfish
Imagine what you could learn about a consumer if you were able to connect her TV viewing habits with where she goes in the real world? With ground-breaking industry partnerships emerging in recent months, that is now a reality. Learn firsthand how brands are bridging television and mobile to garner previously unavailable, multi-dimensional insights about their consumers.
Moderator – Drew Breunig, VP of Strategy, PlaceIQ
Rebecca Hawkins – Director of Mobile Strategy, 4D
In an ever-fragmented media world, understanding the difference between screens is critical. Hear from these industry leaders on what they are doing to lead the charge.
Moderator – Karsten Weide, Program VP Digital Media, IDC
Mike Harris – CEO, DDB California
Irfan Kamal – SVP, Global Head-Social Data Products and Partners, Ogilvy
Adam Soroca – SVP, Global Product & Operations, Millennial Media
Grab a delicious meal and take the time to make some new connections.
How to integrate your DPS with your SSP and make life that much easier
Moderator – Jeremy Woodlee, Head of Sales, DoubleClick Media Platforms, Google
Jacob Riskin – CTO, Ansible
Gregg Colvin – Chief Operating Officer, Universal McCann
Scott Symonds – Managing Director Media, AKQA
Hear from this all-star lineup on how mobile creative is the new king of Cannes.
Moderator – Sky Holden, SVP Brand Sales, AdColony
Winston Binch – Partner and Chief Digital Officer, Deutsch LA
Sarah Potemkin – SVP, Partner, Digital Strategy, UM
Kalle Hellzen – Chief Digital and Creative Officer, Goodby Silverstein & Partners
Dan Buczaczer – EVP, Creative Partnerships, VivaKi
A wave of new solutions is helping marketers finally connect the dots between their mobile campaigns and real ROI. Hear from the experts on what’s working and what is still needed for success. Explore what else will be possible as mobile’s pace of innovation accelerates in the coming year.
Moderator – Greg Sterling, Senior Analyst, Internet2Go, Opus Research
Greg Crockart – Co-President, Joule
Nick Fairbairn – Group Media Director, Swirl
Chia Chen – SVP Mobile Practice Lead, DigitasLBi
David Staas – President, JiWire
Many brands talk about doing mobile, but talk is cheap. Intel and Nestle are taking action and doubling down on mobile.
Moderator – Anna Bager, VP General Manager, IAB Mobile
David Veneski – U.S. Media Director, Intel Corp.
Meghaan Blauvelt – Interactive Strategist, Nestle US
Moderator – Larry Griffiths, SVP, Shoutz
Jeff Malmad – Managing Director of Mobile, Mindshare
Frank Lipari – Creative Lead Director, Fetch
Dave Martin – SVP Media Services, Ignited
Vanessa Newkirk – SVP Digital Director, MediaVest Worldwide
While the latest innovations in mobile have enabled more relevant marketing by tuning into consumer behavior and location, there’s a fine line between knowing what consumers want and making them feel watched. Learn how to stay on the right side of that line and make your marketing personal, relevant and enjoyable.
Moderator