Paran Johar, CEO and Founder of the Mobile Media Summits and Mobile Media Upfront
Interviewed by John Trimble – CRO, Pandora
Forget about NY, SF, LA or Silicon Valley. Hear how advertisers in Chicago are leading the way and pushing the boundaries of mobile advertising.
Moderator – Beau Davis – VP Strategic Partnerships, Verve Mobile
David Ip – Sr Business Lead, BlueCross and BlueShield of Illinois
Angela Steele – CEO, Ansible Mobile
Lisa Weinstein – President Global Digital and Analytics, Starcom Mediavest Group
Kevin Hartbarger – Midwest Regional Director Digital, OMD
Top experts share their secrets on getting budget and BIG mobile deals What is the ‘killer app’ in mobile? Is it rich media, mobile video, click to call? How do we prove the Mobile ROI?.
Moderator – Patrick Albano, VP Social Mobile Sales, Yahoo!
Tracy Yedlin – Strategy Director, Razorfish
Dirk Rients – SVP Mobile, Tribal DDB
Tracey Paull – SVP & Director, Starcom
Beth Bridenstine – Partner & Digital Director, Mindshare
Hear first hand what top brands and agencies are doing to manage screen fragmentation and engage their audiences on an ever growing number of screen options.
Moderator – Bill Dinan – CEO, Telmetrics
Hynek Stehno – SVP Digital Services, SMG
Brian Lipman – Group Digital Director, OMD
Matt Tengler – VP Product Management, Jumptap
Hear BBDO CMO Simon Bond tell you how their international agency is putting mobile first and driving innovation in the media landscape.
Frederick Stallings – Director of Mobile, Collective
Simon Bond – CMO, BBDO
Time to see old media friends or make new ones.
DJ Reali – SVP Multi-Platform Sales & Brand Integration, The Weather Company
Michael Solomon – Managing Director, OMD.
Reaching audiences based on where they are and where they have been is now possible in mobile. PlaceIQ asks the experts to help them frame how mobile targeting can best be used for several advertiser verticals including CPG and retail.
Moderator – Brian Stoller – Senior Director of Strategy, PlaceIQ
Gary Engnes – Manager Media, ConAgra Foods
Beth Clos – Associate Director Mobile Midwest, OMD
Hear how leading QSR advertisers are using mobile to help target their customers and make the cash register ring.
Moderator – Mike Owen – CRO, AdColony
Mike Parent – Managing Director, Mindshare
Joao Machado – Director of Mobile, OMD
Miguel Gonzalez – Strategy Director, Havas
Irenie Poitras – Account Director, DDB Worldwide
CPG is one of the top categories in mobile. Hear real life strategies on what is working for the top CPG advertisers on how they are learning from their digital years and doubling down on mobile.
Moderator – Sal Candela – VP Mobile Strategic Sales, Undertone
Erin Simino – SVP & Director of Mobility, Mediavest
Sarah Bachman – Director of Mobile Strategy, Horizon Media
Amy Dickerson – Digital Director, Spark
Joanne Coleman – Media Director, Crown Imports
Moderator - Richard Gregory – EVP of Revenue, Quixey
Ian Beacraft – Sr. Digital Strategist, Leo Burnett Worldwide
Clayton McLauglin – Digital Media Director, Local Spectrum
Mica Ness – Associate Director, Search, Mindshare
The big spenders in mobile tell you how they can’t spend enough money or get enough inventory to meet their demands.
Moderator – Peter Bassett – SVP of Sales and Business Development, Admobius
Eddie Parker – Director of Business Planning, Mindshare
Elizabeth Elliot – Mobility Manager, Starcom
Dave Meeker – VP & Director, Isobar
Jason Fulmines – Sr. Director, Mobile Ad Products, Gannett
In a world that is increasingly being controlled by machines, hear what is really happening today in programmatic buying and how it can make everyone’s life just a little bit easier.
Moderator – Victor Milligan – Nexage, CMO
Vik Kathuria – Managing Partner, GroupM/MediaCom
Christine Peterson – US Group Media Director, MRY
Matt Spiegel – SVP GM Americas, MediaMath
Dan Richardson – Associate Director, Mindshare
Kalyana Prattipati – Managing Director, Emerging Marketplaces, Accuen
Creative vs Context. Hear a panel of experts debate why you need both, neither or something else completely.
Moderator – Matt Duffy – VP Marketing, Jumptap
Jori Ford – Director Owned & Earned Media, Rosetta
Vincent Shine – Experience Director, Razorfish
Marcella Dulac – Associate Director of Digital Strategy, OMD
Keith Soljacich – Associate Director Digital Studio, Digitas
Richard Goldsmith – Director, Mobile & Social Platforms, R/GA Chicago
Meet and greet with your friends and make new ones.
Apps and Ads – The mobile app economy is a maturing ecosystem, and top brands, agencies, publishers and developers are combining the power of apps with new forms of advertising to create great campaigns that engage consumers in the mobile moment.
The Mobile Media Summit kicks off in 2015 with our third annual event in San Francisco. This year’s theme is “Apps and Ads” where top brands and agencies discuss how they are using apps in the marketing mix, top app developers reveal how they are expanding distribution of their apps, and everyone focuses on making money in the hot mobile media landscape.