72.3 million Americans consumed 7.1 billion minutes of mobile sports content in October 2014 alone.
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In addition to being recognized as the best in their categories, this year’s GRAMMY winners saw spikes in sales, streams and social media.
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Within the digital medium, 81% of marketers planned to increase their use of social media for advertising campaigns in 2015.
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Name brands and private label products can both win by recognizing unique opportunities and considering joint promotions.
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Balanced Diet
Among consumers who are changing their diets to lose weight, 65% are cutting down on fats, while 57% are eating more natural, fresh foods.
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African-American consumers still trust print: 52% of black consumers surveyed are more likely to read magazines.
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Dracula Untold is the top DVD/Blu-ray disc.
GTA V is the top
game to buy next.
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Digital Ad Ratings
Nielsen Digital Ad Ratings (previously Online Campaign Ratings) is the only MRC-accredited solution with transparent, actionable audience measurement.
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