Here’s a terrific, if hyperbolic piece on the Marketing Words Copywriting Blog about SEO copywriting and keyword density:
“Writing often designed to appeal more to search engines?” “Packing stories with words?” Arrgg! Give me a break! Talk about old school. Keyword density has not been a valid measure of SEO copywriting success in probably 8-10 years now.
- Do you need to include keyphrases in your copy? Yes.
- Do you need to “pack” your copy with keywords? No.
- Does your content need to appeal more to search engines than people. Absolutely not!
I’ve mentioned before how I’ve found that my clients have gotten better results, both search engine and conversion-wise, by appealing to people. Natural, propulsive writing that engages the audience is more likely to bring in and grab visitors, encourage linking and give the search engines fewer negative strikes, particularly when it comes to overdensity against you.