Magazines · 2009-04-08 22:28
Wired UK, May 2009:
advertising:content = 0.4
Monocle, Issue 22:
advertising:content = 0.4
Economist, April 4th-10th 2009:
advertising:content = 0.45
comments
So… what do you think about it?
I discount the advertising content in issue 1 of Wired. A large amount of it will be freebies to get the magazine going – lots of glossy big brands.
What’s the definition of editorial versus story?
— Cait 9.04.09 #
Cait -->Actually, none of them were freebies, or even discounted afaik. Those brands are just where Condé rolls.
But, yeah, show your working, old chap – your figure isn’t the same as the one on my flatplan, and I’m curious as to why.
— Ben 12.04.09 #
Ben -->
I suspect it’s because I didn’t include all editorial in the pie chart, which could be felt to be a bit mean, but I’d buy Wired for the stories, not the web-style bumpf and news, especially as the stories are the things not yet on the web. I make it 131 pages of editorial (still excluding contents pages and the like), of which 57 are stories, 26 are product pages, and 5 are opinion. Advertising is 52 pages, therefore about 27% of the magazine. Which actually is a lot lower than the magazine feels – maybe due to all the product pages.
— Chris 12.04.09 #
Chris --><< previously home furthermore >>