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July20
Analytics and advertising: What makes Lijit the legit choice?
Vernon rightly states that “most sites don’t have the ability to have ad people. It’s very difficult to be one of these publishers” because it’s time that you are having to spend dealing with a product with which you might not be very familiar.
Via The Next Web: Insider
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July13
New Demand Sources Help Fuel 60% Growth in Ad Transactions
Lijit today announced a 60% increase in average daily ad transactions on the company’s RTB (real-time bidding) platform since it was released two months ago. Average daily ad transactions have grown from 60m a day to over 100m a day.
In Press Releases
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Jun27
Lijit Nominated for the 2011 Technology Apex Awards
The Apex Awards recognize outstanding accomplishments and leadership by Colorado’s advanced technology companies and professionals. “We are honored to be named a nominee for these prestigious awards that recognize technology excellence,” said Todd Vernon, CEO and founder of Lijit Networks.
In Press Releases
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Jun22
Lijit Protects Publishers from Internet Threats
Lijit announced today that the company has implemented Dasient’s Anti-Malvertising Solution (AMS) to protect publishers from sophisticated malware threats.
In Press Releases
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Jun15
Lijit Develops RTB Platform to Help Publishers Better Monetize their Inventory
Lijit today announced the release of its proprietary real-time bidding (RTB) platform. The platform helps mid and long-tail publishers level the playing field by providing them access to the same state-of-the-art technology that was previously only available to large commercial publishers and networks. Using the Lijit platform, publishers connect directly to every major advertising industry player..
In Press Releases
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Jun01
Publishers Drive Sites With Social Tools
Where would we be without the Facebook Like button and the Twitter stream sidebar? Someplace almost unrecognizable, according to a recent study by Lijit Networks, Inc. The study found an 80% increase in social media widget adoption in 2010.
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May11
New Actionable Audience Analytics and More
Lijit today announced new and more comprehensive audience analytics to help publishers better understand their readers and monetize their site. "Transparency and actionable analytics are the core of our business and are built into everything we do,” said Todd Vernon.
Learn about the new publisher dashboards
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April25
Boulder ad company hiring
Lijit Networks’ CEO Todd Vernon on Denver’s 9News talking about our recent $10m round of financing, company growth, and the economic rebound. "We provide tools and technologies for our online bloggers so they can compete with larger publishers," Vernon said.
Watch the video
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April20
The Daily Start-Up: Lijit Fuels Up With Eyes On Google
Lijit’s has raised $10 million to compete against a powerful rival. "We needed more fuel," its CEO said. “We’re taking on Google. That’s not something you do lightly.” By enabling publishers to display targeted, contextual ads, the company is in the same arena as Google’s ubiquitous AdSense.
From The Wall Street Journal