Usability Geek

In today's fast-changing world of user experience design, predicting the future is no longer the art of gazing into a crystal ball. Instead, keeping oneself up-to-date with latest techniques and trends not only delivers a better user experience but also gives a leading edge over the competition. With 2014 … Continue Reading

User Interface testing has become an individual core testing process for both the Internal (employee accessing) and External (public) web … Continue Reading

Good web design is a result of proper planning and analysis. With just about 10 seconds available for creating that visually appealing impression … Continue Reading

Setting up a website with WordPress is easy. Making it sweat it out for optimum conversions, however, isn’t anywhere close to waking up with the … Continue Reading

It’s time for product designers to start thinking differently. Why? We have all experienced how great design, coupled with technology, has the … Continue Reading

Almost every web-savvy user will realize that the web is changing and for good reason. Due to the increase in demand for responsive web applications, static-enabled sites are being replaced by dynamic web … Continue Reading

Sometimes the best way to test a product doesn’t involve the product at all. Decontextualized tests, or tests that do not involve the product, are generally geared to testing users’ attitudes on the … Continue Reading

Card sorting is an easy and reliable method to get valuable insights about how your web content should be organized in order to meet the expectations of your target group. This, however, will happen only … Continue Reading

There's an old customer adage — you get what you pay for. However, in recent years, that's not always been the case. Cheaper products tend to have less features, but sometimes outperform their more … Continue Reading

It is never a bad time to take stock of what works for your business but at the start of a new year, it seems particularly apt to consider all the options. The major part of any assessment process should … Continue Reading

Whether companies realise it or not, video content is increasingly becoming an essential component of every marketing strategy. Not only does it appear in 70% of the top 100 search engine listings … Continue Reading

It's safe to say we have all worked with demanding or difficult clients — the type of clients that make you nervous every time you send them deliverables. I recently experienced this while leading the … Continue Reading

There are a myriad of ways to leverage social, mobile and location for an ecommerce website. SoLoMo has been a buzzword in the marketing world since 2012 and marrying all these three media has helped many … Continue Reading

Ever ended up on a landing page and had no idea what the page is about? The page failed to state a clear message and instead just made you feel confused. How long did you stay on that page? Probably not … Continue Reading

Why do some companies succeed while others fail? With 8 out of 10 businesses failing (yes, the failure rate is very high!), this question assumes tremendous importance. There are plenty of reasons, why … Continue Reading

Wearable devices are the hottest thing since the iPhone. They have been the buzzword in the tech industry the whole year. Now that we are only a few months away from Apple releasing their Apple Watch and … Continue Reading