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Cathy Stucker

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spacer Diamond Level Expert Author

spacer Joined EzineArticles on Oct 1, 2004
97 Published Articles:
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About Cathy Stucker

As the Idea Lady, Cathy Stucker, IdeaLady.com, has helped thousands of people discover creative paths to success on their own terms. She is a frequent speaker and consultant who shows clients creative ways to attract customers and make themselves famous.

Cathy has appeared on many radio and television programs, and she has been featured in The Houston Chronicle, The New York Times, Black Enterprise, Woman's Day, and many other publications.

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Recent Articles By Cathy Stucker

How to Buy Ebooks From Amazon Without a Kindle

Internet and Businesses Online: E Books Published: August 11, 2011

You do not have to own a Kindle e-reader to download and read the nearly one-million free and paid ebook titles available from the Kindle ebook store. In fact, you might like the alternatives even more than the Kindle.

Self-Publishing - What Does ISBN Mean?

Writing and Speaking: Publishing Published: August 9, 2011

You have seen ISBN barcodes on book covers, but what do the numbers in an ISBN mean? Although it may appear to just be a random sequence of numbers, each portion of the ISBN provides information about the book to which it is assigned.

The Mystery Shopper Weight Loss Plan

Business: Careers Employment Published: March 4, 2011

One of the benefits of mystery shopping is that we often get to eat out in restaurants. Because we also may spend quite a bit of time sitting in front of the computer, it is easy to gain a few extra pounds. What is a mystery shopper to do? Use these tips to lose weight while mystery shopping.

How to Become an Expert in Thirty Minutes a Day

Business: Consulting Published: February 24, 2011

You do not have to know everything about a subject, or more than anyone else in the world, to be an expert. You do need to know more than the average person about that subject. No matter how much you know, though, it is always a good idea to go deeper and learn more about your topic.

Freelancers - Two Things You Should Never Tell Clients

Business: Solo Professionals Published: February 23, 2011

When someone is thinking about hiring you they will ask a lot of questions to determine if you are right for their project. Giving good answers can mean that you get the job. But there are two pieces of information you should never reveal, no matter how many times they ask, or how many ways they ask.

Mystery Shopping - How to Get Started

Business: Careers Employment Published: February 14, 2011

One of the questions I get a lot is how to become a secret shopper. What is the best way to get started and get your first mystery shopping assignments-without getting scammed along the way? There is a lot of information available online and elsewhere, but not all of it is accurate or trustworthy. need a plan to get you started fast, without wasting time or money. So here it is...

Self-Publishing - How to Get Your Book on Amazon

Writing and Speaking: Publishing Published: December 13, 2010

Now that you have self-published your book, you may be wondering how to get your book on Amazon. Could you sell more copies of your book if it was available to the millions of people who shop at Amazon.com? You certainly could! And it is easier than you may think to list your book in the world's largest book store.

Why Many Authors Choose Pseudonyms

Writing and Speaking: Publishing Published: December 10, 2010

Most authors want the whole world to know that they have written a book, and the typical author is thrilled to have his or her name on the cover. However, some authors choose to use pseudonyms when publishing. Why do authors use pen names, instead of their own names, when publishing books?

Secret Shopping Guide - 7 Tips to Be a Great Secret Shopper

Business: Careers Employment Published: December 9, 2010

Being a great secret shopper is simple, but that does not mean that it is easy. The tips in this article will make you a great secret shopper and help you get more and better secret shopper jobs.

Authors - How to Find an Agent For Your Books

Writing and Speaking: Publishing Published: December 4, 2010

Having an agent can make it easier to sell your manuscript to a major publisher and, in some cases, is an absolute necessity. But how can you find an agent for your books? More importantly, how can you find the right agent?

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Write Mystery Shop Reports Faster

Business: Careers Employment Published: October 28, 2010

The most time-consuming part of most mystery shops is writing the reports. When you write mystery shop reports faster (while still doing a great job, of course) you make more money in less time. Here are seven things you can do to write great mystery shop reports faster.

Repurpose Content For More Blog Posts

Internet and Businesses Online: Blogging Published: December 10, 2008

The more posts on your blog, the more visitors you can attract and the more profitable your blog can be. But is it hard to find the time to blog as often as you would like? The answer may be as close as your hard drive.

Blog Comments Can Drive Traffic to Your Web Site

Internet and Businesses Online: Blogging Published: September 10, 2008

A simple way to get more visitors to your web site or blog is by commenting on other blogs. Best of all, if you choose the blogs on which you comment wisely, the people who come to your site will be looking for exactly what you offer. Here are some tips on developing a blog commenting strategy that will bring you the best results.

Secret Shopping and Confidentiality

Business: Careers Employment Published: September 17, 2007

It is called "secret" shopping for a reason. I am always surprised when mystery shoppers openly disclose the names of clients, fees they received, shop requirements and other confidential information. I hear mystery shoppers say these things at shopper get-togethers, and I read inappropriate comments in public forums and blogs. What part of "confidential" don't these shoppers understand? Here is what you need to know about confidentiality and mystery shopping.

Watch Your %@#*$! Language

Self Improvement: Positive Attitude Published: January 11, 2006

Although using foul language doesn't physically harm the people who have to listen to it, it is offensive to many. It will damage how you are seen by others, and the increased coarseness of our language contributes to the overall coarseness and lack of civility in society.

Speaking Skills: Get Rid of Nervous Mannerisms

Writing and Speaking Published: January 11, 2006

Inserting lots of, you know, fillers when you are . . .umm . . .speaking is distracting to listeners and, like, leaves a poor impression. Learn how to strike these bad habits from your speech.

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Inspire Yourself by Breaking Away From the Routine

Self Improvement: Creativity Published: January 11, 2006

Looking for ways to free your creativity and generate new ideas? Use the ideas in this article to break out of your daily routine.

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Publicity: Repeat for Results

Business: PR Published: January 11, 2006

Just one well-placed, well-timed release can result in thousands of dollars in new business. It has happened for me, and it can happen for you, too. However, as with any other kind of marketing, publicity has to be done over and over again to continue getting results. I have also discovered . . .

Business Cards: The Other Side

Business: Advertising Published: January 11, 2006

Most of us have standard-size business cards, printed on one side. How much more mileage could you get from your cards by using both sides? There are lots of uses for the back of a business card. Why not try one (or more) of these?

Get More Customers by Saving Them Time

Business: Customer Service Published: January 11, 2006

With all of us feeling more pressed for time these days, it is likely that your customers are making decisions about where they spend their money based on convenience. Yes, price and quality are important, but time has become an important part of our buying decisions. Here is how you can attract customers by saving them time.

View all of Cathy Stucker's published articles

Cathy Stucker's Expert Niches

Business: Marketing: 12
Business: Careers Employment: 7
Business: PR: 6
Business: Branding: 5
Writing and Speaking: Copywriting: 4
Writing and Speaking: Publishing: 4
Business: Advertising: 4
Writing and Speaking: 3
Writing and Speaking: Book Marketing: 3
Business: Presentation: 3
Business: Customer Service: 3
Business: Management: 2
Business: Top7 or 10 Tips: 2
Internet and Businesses Online: Blogging: 2
Internet and Businesses Online: Domain Names: 2
Business: Solo Professionals: 2
Communications: 2
Writing and Speaking: Public Speaking: 2
Business: Entrepreneurialism: 2
Business: Sales: 2
Self Improvement: Organizing: 1
Self Improvement: Motivation: 1
Self Improvement: Creativity: 1
Self Improvement: Coaching: 1
Self Improvement: Positive Attitude: 1
Self Improvement: Attraction: 1
Self Improvement: Time Management: 1
Self Improvement: Success: 1
Writing and Speaking: Writing Articles: 1
Shopping and Product Reviews: 1
Internet and Businesses Online: Auctions: 1
Business: Networking: 1
Business: Sales Training: 1
Business: Negotiation: 1
Business: Ethics: 1
Book Reviews: Short Stories: 1
Business: Consulting: 1 <">
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