Avenir
35 Light
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You need JavaScript enabled and the latest version of Flash Player to see this type sample.Credits
- Designer(s)
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- Foundry(ies)
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- Release Year
- 1988
- Country of Origin
- Germany
- Classification
- Sans Serif, Geometric Sans
- Original Format
- Digital
- Distributor(s)
- Linotype, Veer, Adobe, FontShop, MyFonts
- Tags
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Background
Avenir was designed by Adrian Frutiger and released by Linotype-Hell AG in 1988. The design is based on two earlier sans serif typefaces, Erbar and Futura. Frutiger has described Avenir as a geometric sans serif with a human touch, unlike the cold mechanical flavor of Futura. Avenir is unusual in that it has weights that are similar, but each is designed for a different purpose.
For example, the Light and Book weights are similar, but Book is most appropriate for text blocks while the Light is better for adding a contrasting element (perhaps a heading) to a heavier weight. These weight selections also allow for optimal results under varied printing conditions.
Use the bold and extra bold weights of Avenir for emphasis with the light, book, and medium weights.
Background Source
- Lecture by Otmar Hoefer, Linotype, at Tag der Schrift 2006 in Zurich, Switzerland