MobHappy

Following on from last week’s post about the 30 Mistakes Tech Starts Make, I’ve followed this up with the mistakes that they make specifically when pitching to VCs. Again this is based on many years of working with startups and seeing hundreds of pitches – many successful, but mostly not. It’s also worth pointing out […]

In the old days of mobile advertising – pre-2011 – the sector was really easy to understand. You had publishers. You had advertisers. And you had networks, like AdMob. Networks provided both publishers and advertisers with the scale to make an efficient market. And then suddenly we saw the rise of complexity in the value […]

A very interesting interview with B Bonin Bough at last week’s FT conference. He’s a very bright guy at Mondelez (formerly Kraft) and VP Global Media and Consumer Engagement and points the way to at least part of the future of Social. Interview: Hacking Media – Taking Creativity Beyond the Creative | FT Events | […]

I’ve been a big fan of Harald Neidhardt’s MLOVE since the beginning and have spoken at the Confestival outside Berlin that’s held in wonderful old Schloss. So I was delighted to contribute to the MLOVE Lifestyle of Mobility book when Harald asked me a few months back, along with many leading thinkers and writers about […]

I was doing some mentoring this week at Springboard’s Internet of Things Accelerator and was talking to the legendary Bindi Karia on the train home. Bindi has been the go-to person at Microsoft for the last 8 years and has now taken over as a VP at Silicon Valley Bank in London. She came up […]