Contagious:Why Things Catch On

Amazon.com Barnes and Noble

Want to get something to catch on? Sign up here to join the tens of thousands of others who receive timely tips and tricks.

Optimizing headlines for attention can be a good thing.  But when that starts to become the only thing people think about, it’s time for some new content metrics.

Read More

There’s a lot of excitement around viral. But it’s time to move past the hype and focus on how it can really benefit business. It’s time for Viral 2.0.

Read More

Ever heard the phrase fake it till you make it?  Turns out there’s some truth to it.  Here’s a simple tip to make your next job interview, speech, or negotiation more successful.

Read More

Book Jonah To Speak

Get Jonah's Help

Jonah has worked with:

and many others...

“An easy, breezy read, peppered with absorbing examples…If there was a “like” button underneath it, you’d probably find yourself clicking it.” –Financial Times

“Entertaining, illustrative examples in the vein of Malcolm Gladwell or Freakonomics.” –Kirkus

“Contagious provides…interesting insights into factors that can help make an idea, a video, a commercial or a product become infectious” –New York Times

“Berger writes in a sprightly, charming style that deftly delineates the intersection of cognitive psychology and social behavior with an eye toward helping businesspeople and others spread their messages.” –Publishers Weekly

“Contagious contains arresting — and counterintuitive — facts and insights.” –The Boston Globe

“The book is just plain interesting. Berger’s cases are not only topical and relevant, but his principles seem practical and are easily understood” –The Christian Science Monitor

“Contagious explains secret behind infectious ideas” –USA Today

“A playbook for marketers” –Fast Company Unassigned