Exactly how ginormous is Android?

February 25, 2013 in Tech blog

spacer There is no denying that Android, Google’s operating system for mobile devices, is big. For example, Android is the OS on 42% of all consumer compute devices.

We have scoured the web for data that will help us show exactly how big Android is in the smartphone world. And in every way we looked at it, Android is ginormous.

Smartphone web traffic

In terms of smartphone web traffic, Android leads the way, but perhaps not in the same crushing way as in other areas.

Web traffic is interesting, because it gives us an indication of the actual use of smartphones. Looking at the past four years, Android is the only mobile OS that has been constantly growing in use. Currently, Android’s share of smartphone web traffic stands at 37%.

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For the last year, it looks as this is going to be a two-horse race between Android and iOS. All the other mobile operation systems seem do be doomed to a slow death, getting used less and less.

Market shares in the top 5 Android and iOS markets

In terms of sales, the two biggest markets for Android and iOS devices are China and the USA. The leading OS in both these markets is Android. In fact, the same is true for all five top Android and iOS markets.

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Android’s progress in China does not get any less impressive when you consider that China recently passed the USA as the biggest market for Android and iOS devices.

Android outpaces growing smartphone market

In just a year, from Q4 2011 to Q4 2012, the worldwide smartphone market grew by almost 40%. However, Android in the same time period, grew by an amazing 88%.

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Here are some other numbers worth noting:

  • For Q4 2012, the worldwide market for smartphones was 208 million devices.
  • Out of this, Android’s share was 144.7 million smartphones and iOS accounted for 43.5 million smartphones.
  • Shipments of iOS smartphones increased by about 23%.
  • For all other mobile operating systems, it looks bleak. Their combined share is down from 25% to 10%.

Largest smartphone manufacturer; it’s an Android brand

While there is only one manufacturer that uses iOS, there are several that use Android as the OS on their mobile devices. So even though there are more Android smartphones that ship, the biggest manufacturer could still be Apple. But it´s not, not even close.

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Yes, it is true that Samsung also makes smartphones with other operating systems than Android. But according to recent numbers, 94% of all Samsung smartphones run on Android. That means 214 million units, still way ahead of Apple.

It’s an Android world

So far, everything has shown that Android rules the smartphone OS world. This doesn’t change if you look at the market share worldwide for smartphones. With a 65% market share of worldwide smartphone sales at the end of last year, Android dwarfs the 20% share that iOS had.

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It will be very interesting to see these numbers at the end of 2013. Surely this growth can’t continue, or can it?

Android is up everywhere you look

Nothing in our data, and we mean nothing, indicates that Android is going to start losing ground in the smartphone market. Actually, everything points in the other direction, it is up everywhere you look.

What will be interesting to see during 2013 is what will happen to Windows Phone and BlackBerry. Will they at least make the smartphone market a bit more interesting, and not just a big Android show with the iOS sidekick?

Posted in Tech blogTagged android, apple, blackberry, china, iOS, japan, mobile, mobile os, mobile phone, report, samsung, series 40, smartphone, south korea, statistics, Symbian, UK, USA, windows phone

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174 comments

  1. spacer Lee Craig Stewart says:

    We all know why because apple charges a fortune for its products – even when there’s still a recession

    Reply
  2. spacer Edbraulio Vieira says:

    Uma imagem vale mais do que mil palavras Nado Brasil, Igor Fujishima, Álvaro Brasil …

    Reply
  3. spacer Nado Brasil says:

    Não vou perder meu tempo, quer dizer já to perdendo!!!!

    Reply
  4. spacer Álvaro Brasil says:

    tem andrógenos até em aparelhos CCE kkkkkk Adeus Microsoft… Realmente o Andróide pegou esse público tela azul da morte kkkk

    Reply
  5. spacer Marco Cancedda says:

    Of course, they are using Android for any products where it can run (no matter what is the performance or stability of the device -is it also free?), while iOS only runs on a small range of products. This doesn’t mean anything, not that people prefer it, not that it’s a “winning” situation for Android. In fact Android technically it’s not even a product.

    Reply
  6. spacer Anselmo Caranguejo says:

    tem gosto pra tudo,,,,, imagina o que seria di chiclete,, ou pablo, ou silvano sales,,,,

    Reply
  7. spacer Vavinho Freire says:

    Fusca também vendeu muito…

    Reply
  8. spacer Plínio Marcos Vasconcelos says:

    Android possibilitou que muitas pessoas que não podem ter um iPhone tenham um smartphone com alguma coisa rodando. Ruim ou não. Mas vou dizer uma coisa: quem já viu o 4.2, pode dizer que é bem satisfatório! Como tudo no mundo, o Android está avançando.

    Reply
  9. spacer Alex Marques says:

    I Love You iOS…

    Reply
  10. spacer Elber Magno says:

    World don’t have money pls…

    Reply
  11. spacer Tiago Rodrigues says:

    IOS spacer

    Reply
  12. spacer Jonatas Vasconcelos says:

    Xuuupaa

    Reply
  13. spacer Filipe Bacelar Luduvice says:

    O IOS e sua principal característica, a estabilidade já o android que até nos quad sim vem kkkkkkkkkkk

    Reply
  14. spacer Fhelipe Sobral says:

    O android 4.1 passou o IOS faz tempo não precisa conveter videos; pode colocar qualquer mp3 de toque sem cinveter nada um sistema sem travas idiotas

    Reply
  15. spacer Rafael De Almeida Sampaio says:

    ihhh essa questão é pra bobo ver. Os androids são plataforma aberta, qualquer celular vagabundo e pro consequência, barato, roda. Se tivesse iphone barato, esse quadro era correto, não sendo, é pra bobo ver. Agora, ve quem gera mais tráfego. Mesmo com apenas 20% do mercado, os IOS geram 63% do tráfego contra 37 dos androids. Ou seja, os iphones geram muito mais tráfego por telefone, muitas vezes. Ou seja, quem tem iphone, aproveita da sua usabilidade para realmente tratar como smartphones. Os androids, quem tem não usa na plenitude. Só que a apple não tem ainda versão barata, então, a comparação fica assim tendenciosa. Fonte: marketingland.com/report-ios-continues-to-dominante-web-traffic-30874

    Reply
  16. spacer B2B Sales says:

    Nice post on this topic. I like your website very much because it has very helpful post on various topics.

    Reply
  17. spacer Felipe Jordy says:

    Após o lançamento do android (ics) a apple perdeu muito espaço…

    Reply
  18. spacer Yuri Barros says:

    Low Quality and cheaper, that’s why it’s popular

    Reply
  19. spacer Marcio Blak says:

    Nao briguemos ! O www.ComerNaWeb.com.br tem pros dois spacer www.ComerNaWeb.com.br/Android e www.ComerNaWeb.com.br/iphone, mate sua fome !

    Reply
  20. spacer Rodrigo Leão says:

    Android passou o iOs faz tempo, existe muito mais aparelhos (ou projetos) rodando android do que iOS
    iOs = Apple
    Android = samsung, sony, motorola, LG
    Dos mais fuleiros aos “top de linha”

    Reply
  21. spacer Zeca Blak says:

    Ouve-se muito mais Música Pop do que Jazz no mundo. Questão de gosto.

    Reply
  22. spacer Willyam Peterson Santos Brito says:

    segundo uma professora minha, android não é um sistema operacional, o sistema operacional é linux, android é uma plataforma para linux ter compatibilidade com o aparelho, algo asim.

    Reply
  23. spacer Leandro Cunha says:

    Possuo os 2…Andróid é coisa de amador perto do IOS..

    Reply
  24. spacer Leonardo Renata Morett Morett says:

    4.2 do nexus já esta muito superior ao ios. Quem experimenta não volta mais, eu sou um deles nexus o melhor smartphone disparado. Tem muita gente que fala mal do Android pq tem muito Android rodando versões antigas que são horríveis.

    Reply
  25. spacer Cau Saraiva says:

    e vc acha isso legal?????

    Reply