We’re an experiential branding agency. So rather than just focusing on the visuals, we focus on the experience people have with brands.   For the past 14 years, we’ve been fine-tuning each step to eliminate pain points for our clients (and us), and we developed a branding process called The Iceberg Build™.   To help […]

  We enter design competitions here and there (to clarify, juried competitions and award shows – never the horrible design contests to win jobs). But, we’ve been contemplating if we’ll continue.   We won a gold in the last award show, so this isn’t coming from a bitter place.   Part of me wonders how […]

We used to take Mandatory Quarterly Vacations.   This year, we’re trying something new. We’re taking Mondays off.   For two reasons:   1. To take part of the day to better ourselves. In a busy world, our time is becoming more and more valuable and accounted for. We take pride in being good at […]

Midlands Business Journal | January 3, 2014 By Daniel Scheuerman Editor’s note: This is one of a series of profiles featuring Midlands Business Journal 40 Under 40 award winners – entrepreneurs, business owners, managers and professional men and women under 40 years of age. The 2013 awards were co-sponsored by Lockton Cos. and Northwest Bank. […]

Many agencies design products, websites, widgets, signage, logos, etc. We design experiences.
What does that mean? Read More »

Most agencies design products, websites, widgets, signage, logos, etc. We design experiences.
What does that mean? Read More »