Ted Rubin believes in the power of social networks.

Social has taken away numerous connection barriers within the workplace, giving companies more direct access to not just push information out to their employees, but to actively engage in ongoing c...

I read a post last week debating whether QR codes are a fad or a marketing trend ripe for growth. My thought was… REALLY?

QR codes are not a fad, that would imply they ever had value or were

Many misunderstand the current power and relevant scale of Twitter. It is not about how Twitter has scaled to the general public. The most important thing about News, Content, and anything else publi

What is happening now, as more women spend more time on more social networking sites for more reasons, is that women’s purchasing power now goes well beyond the purse … into women’s relationsh

So can you maintain meaningful relationships with thousands of people at a time? No, but every touch is important, no matter how small. Think of it this way… individual touches are like relationship

The Collective Bias influencer community creates shopper content By Stuart Feil

Septemer 10, 2012 ADWEEK

Shopping is, by its very nature, a social activity—people always want to know what othe

Want better Return on Relationship™? Don’t wait for customers/prospects to “Like” you… start “Liking” them! Inspire them to like you…

There’s no lazy way out of this, folks. If yo

Facebook fans, retweets, site visits, video views, positive ratings and vibrant communities are not measureable financial assets—they aren’t reflected on the balance sheet and can’t be counted o

I talk often about ROR, Return on Relationship™(hashtag #RonR)… simply put the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple $’s and cents. ROR is th