Alan Chapell began his career at a boutique direct marketing agency in Stamford, Connecticut in the early 1990’s; generating business with several top tier advertisers as their director of sales and marketing. After several years at the agency, Chapell moved to New York and to Jupiter Research, an Internet research firm focusing on the consumer Internet economy. During his 4–1/2 years at Jupiter, Chapell also attended Fordham University School of Law.
Chapell founded Chapell & Associates in October of 2003. Since then, his firm has helped over 50 media and technology companies craft their interactive privacy and data strategy. Chapell & Associates has also been instrumental in the development of emerging best practice standards for interactive marketing and media. He is on the board of the Network Advertising Initiative, Chairman of the NYC chapter of the IAPP, Chairman of the Mobile Marketing Association’s (MMA) Privacy and Preferences Committee, and a longtime member of the MMA’s Consumer Best Practices Committee.
Follow @chapell68">
Andrew Magnuson, Senior Strategy Consultant at Convio, brings eight years of non-profit experience to his work helping clients find the right strategic approach to their online challenges and goals.
Andrew has been responsible for helping clients define their online goals and priorities, and implementing the tactics and campaigns that ensure the success of their overall web presence. This has included defining outbound communication strategies, helping clients to develop ongoing production activities, and working to ensure that their online infrastructure meets their needs and capacity.
In his time at Convio, he has had the opportunity to work with non-profit clients of almost every size and level of sophistication, including The Nature Conservancy, the Anti-Defamation League, American Red Cross, National Multiple Sclerosis Society, and Church World Service.
Prior to joining Convio, Andrew worked as the Marketing and Outreach coordinator for Big Austin, a local non-profit organization. Andrew has a degree in Business and Communications from Southwestern University at Georgetown.
Arik Hanson is the principal of ACH Communications and blogger at Communications Conversations. His blog has received numerous industry accolades including being named “Required Reading” by PRWeek and one of “The Top 25 Blogs to Follow” by PRWeb. Arik also co-founded the first-ever Minnesota Blogger Conference last year, organizes the Social Media Business Summit at BlogWorld in New York City and Los Angeles each year and is a contributor to the PR Breakfast Club, Ragan.com, Social Media Examiner, PRevolution, PR Daily and MinnPost.
Follow @arikhanson">
Avinash Kaushik is the co-Founder of Market Motive Inc and the Analytics Evangelist for Google.
Through his blog, Occam’s Razor, and his best selling books, Web Analytics: An Hour A Day and Web Analytics 2.0, Avinash has become recognized as an authoritative voice on how marketers, executives teams and industry leaders can leverage data to fundamentally reinvent their digital existence.
Avinash puts a common sense framework around the often frenetic world of web analytics and combines that with the philosophy that investing in talented analysts is the key to long-term success. He passionately advocates customer centricity and leveraging bleeding edge competitive intelligence techniques.
Follow @avinash">
Boon Sheridan loves solving problems, taking things apart and putting them back together better than they were before. He founded Coincidental Arts in 2011 after fifteen years in, on and around the web and the companies who use it. He believes solutions never belong to just one person or discipline. He has died a hundred deaths as a voice-over actor for Japanese animation. He would love to swap stories with you over on Twitter, online or face to face over a pint. He thanks you for your time.
Follow @boonerang">
Brian Hayes is Vice President, U.S. Central/West Coast for comScore’s Media Metrix division. In this role, Brian is responsible for the Media Metrix regional sales and client service teams, and works with clients and prospects to understand how best to leverage the syndicated data for their needs. comScore is a global leader in measuring the digital world and the preferred source of digital marketing intelligence.
Brian has been with comScore since January 2005, and has helped to expand comScore’s business among agencies, marketers, and media companies.
Prior to his time at comScore, Brian worked at marketing firms Performics and SourceLink, both located in Chicago. During that time, he worked extensively with e-commerce and multichannel clients to help grow online sales and market share.
Brian is a graduate of Fairfield University and holds a Bachelor of Arts degree in political science. He resides in the northern suburbs of Chicago with his wife and three children.
Follow @brianhayes">
Bridget Jewell joined Mall of America in August of 2007. Currently in the role of public relations manager, she focuses on pitching stories to the media (MOA gains more than $400 million annually in media coverage), seasonal campaign coordination and plays a critical role in crisis communication and management. Jewell is responsible for coordinating live media, editing press materials and project management as well as assisting the department with social media initiatives, community management and serving as co-editor for the Mall of America blog. She holds a bachelor’s degree from University of St. Thomas.
Follow @BMJEWELL">
As editor-in-chief of Wired magazine, Chris Anderson is one of the most knowledgeable, insightful and articulate voices at the center of the new economy. He consistently understands before anyone else the new directions the economy is taking and then names the central phenomenon, giving us handles for the business opportunities they represent.
With his New York Times bestseller The Long Tail, he named the rise of the niche as a powerful new force in our economy—why the future of business is selling small quantities of more things to the few people who want those things; how all of those small communities together make up a vast market potential, and how the efficiencies of digital and web technology make it possible.
Follow @chr1sa">
Chris McLaren leads the Emerging Media & Strategy practice at Gage Marketing. Gage is a technology-savvy, strategically-driven, and results-obsessed agency with offices in Minneapolis, Redmond, and Los Angeles. Clients include Microsoft, 3M, Coca-Cola, Best Buy, BMW, and Thomson Reuters. Chris is a marketing and technology professional with 14 years experience in agency, financial services and retail. Chris holds an MBA from the Carlson School of Management with focus on marketing and technology management. A veteran interactive and emerging media marketer, Chris is constantly working on behalf of Gage clients to find the point at which emerging media hype ends and real business value begins. You can connect with him socially via bit.ly/cmclaren1.
Follow @cmclaren1">
Over the last seven years, Chuck has provided strategic counsel to clients on a variety of topics including digital analytics, measurement, online reputation, social media, investor relations and crisis communications. Prior to joining Edelman Digital, he was VP of Digital Strategy and Analytics for Ogilvy Public Relations. Before joining Ogilvy, he was the Director of Social Analytics for WCG, a global media services company based in San Francisco.
Chuck started his career working for Dix & Eaton, a full-service communications firm based in Cleveland, Ohio. In this role, he was responsible for supplying research and information for all of the firm’s practice areas including media relations, marketing communications and investor relations. He also co-chaired the firm’s digital communications practice.
He is a former Fellow of the Society for New Communications Research, a global, nonprofit research and education foundation think tank focused on the latest developments in media and communications. He’s also the co-organizer of the Social Media Business Summit Track at BlogWorld Expo and a frequent speaker on the topics of influence, measurement and digital analytics. Additionally, Chuck is currently scheduled to release a book entitled Social Media Metrics for Dummies through Wiley Publishing in February 2012.
He holds a Bachelor’s Degree in Political Science from Baldwin-Wallace College and a Master’s in Applied Politics from the University of Akron. He is also a former board member of the National Investor Relations Institute, and active within Social Media Club and the Social Media Breakfast series.
Follow @chuckhemann">
Colleen Jones, M.A., is the author of Clout: The Art and Science of Influential Web Content. As principal of the award-winning consultancy Content Science, Colleen helps executives and practitioners from Fortune 500 companies, government agencies, and startups make their web content influence results. Colleen is a veteran of the interactive industry, a member of American MENSA, a board member of CHI*Atlanta, and the founder of Atlanta Content Strategy. Known for her independent perspective and practical presentations, she has spoken about compelling content everywhere from Phoenix, Arizona to Paris, France.
Follow @leenjones">
Hailing from “The Grove,” she has been holding down the Client Strategy & Marketing roles at Sevnthsin since 2008. Combining her skills as a 90s teen pop trivia icon and wicked keyboardist in many a local alt rock band, she brings a unique/knowledgeable flair that’s second to none.
Follow @CourtneyRules">
Craig Johnson is Principal and Creative Director of AGENCY F Design in Minneapolis. He has also spent the last several years as associate director of sustainability for AIGA Minnesota and works as a graphic designer and sustainability consultant for Spunk Design Machine while running his own studio, AGENCY F Design. Craig speaks on sustainable design principles and practices for various groups and events.
A longtime practitioner of eco-minded design methods, Craig lays claim to several related awards, including twice winning the AIGA Green Leaf Award. Craig’s work appeared as a case study in the book Sustainable Graphic Design, he’s been credited as the creator of the paperless poster by The Living Principles website, and his work has been covered by Neenah Paper’s Green With Envy blog, Grist.org and other online media around the world.
Craig offers design and insight to such clients as Seward Cooperative, Fallon, The Center for Victims of Torture, Holy Cow Organic Clothing Co., Maruso Soy, and Equal Exchange—a Boston-based fair-trade, worker owned coffee and chocolate company.
In all his work, Craig strives to create beautiful and inviting solutions while keeping an eye on the environment we share. He’s found that treating the planet and people commensurate with profit is a winning mix that results in good karma for the client and big returns for everyone.
Follow @agencyfdesign">
Dana Chisnell is an independent researcher currently working on usable security and research methods for social media usability. Dana has helped thousands of people learn how to make better design decisions by giving them skills to gain knowledge about the people using the designs. She has observed hundreds of study participants to learn about design issues in software, hardware, web sites, online services, games, and ballots, and helped organizations perform usability tests and user research to inform design decisions for products and services. She’s the co-author, with Jeff Rubin, of Handbook of Usability Testing Second Edition (Wiley, 2008).
Follow @danachis">
Dana Nelson is the executive director of GiveMN. In her role, Dana helps Minnesota nonprofits of all sizes reach new and different audiences, helping people find, connect and engage with the causes that they care about.
Before joining GiveMN, Dana was at Target Corporation for 6 years. She led Target’s team member engagement strategy and national service initiatives, collaborating with organizations such as the Corporation for National and Community Service, Hands on Network and the Heart of America Foundation among others. Ms. Nelson brings many years of nonprofit experience to GiveMN, having worked in the Minneapolis Public Schools, served as a program officer and led development efforts for a start-up nonprofit organization.
Dana has a bachelor’s degree in Spanish from Washington University. She is an active community volunteer with organizations such as Emerson Spanish Immersion Learning Center, Pillsbury House, Powderhorn Neighborhood Association and Centro Cultural Chicano.
Dana was recognized as a top young business and civic leader in the Twin Cities as a 2010 40 under Forty honoree, presented by Minneapolis-St. Paul Business Journal. In 2009, she helped launch GiveMN’s Give to the Max Day, which rallied Minnesotans around causes they care about and raised $14 million for Minnesota nonprofits. This success led GiveMN to earn the 2010 Nonprofit Mission Award for Innovation.
She lives in Minneapolis with her husband, two sons and two Chihuahuas. When she’s not playing ninja warrior with her two sons, she’s cheering on the Vikings or baking cupcakes for her friends and neighbors.
Follow @givemn">
As Executive Vice President, Global Innovation & Integration for Edelman Digital, David’s mandate is to uncover and activate strategic and innovative social business solutions for Edelman’s clients as well as the firm. Armano also acts as Editor In Chief for Edelmandigital.com and has been working in the digital space since 1997. In his career, David has worked with global brands such as RIM, eBay, and Adidas to name a few.
David is considered to be a highly influential voice on the subject of social media for business and has nearly 70,000 combined subscribers to his blog (Logic+Emotion) and Twitter stream. Logic+Emotion has consistently ranked in the top 25 marketing blogs according to the Ad Age Power 150. Prior to Edelman, David was a part of the founding team of social business consultancy Dachis Group and helped launch the business from stealth mode into the marketplace.
He also writes regular industry perspectives for the Harvard Business Review, and is best known for his distinct brand of visual thinking, found both on the Web and presentations all over the world. David serves on several boards advising start-ups, is an active judge in industry awards such as the Jay Chiat 4A’s and co-founded the “Allhat” event series billed by SXSW as being popu