Content That Helps Your Business Build Connections and Informs Readers

Content helps build relationships with clients, prospective clients, and readers. A content pro ensures your market, prospects and customers get what they need from your words so that you earn their trust and gain credibility. As your respect zooms up, the profits follow. If your content is already written or edited -- see it transformed from good to great.

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  • 6 Steps to Get Your Content Marketing to Kick *Bleep* and Take Names

    May 20, 2014

    “Want to do an activity?” my son asks. Paul and I agree. He hands each of us a pencil and a sheet of paper face down. Zachary tells us to circle numbers in order beginning with one and working up as high as we can. And he’ll be timing us after we turn over our […]

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  • Is Your Company’s Content Cursed?

    March 25, 2014

    Hank Stroll, one of my first clients and a dear friend, would occasionally reply to my email with a chuckle telling me I’m doing what his wife does. He explained that his wife and I sometimes had a tendency to talk about something and he’d have no clue what we’re talking about. Like he entered […]

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  • A Content Marketing Fail That Doesn’t Have to Happen

    January 15, 2014

    As we planned to move back to Texas and buy our first home, Paul (rockin’ better half) and I decided to start fresh. We sold most of the furniture we had at our place in Washington, D.C. Although our new home was barren for a while, one of the first things we shopped for was […]

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  • Stop the Stupidity!

    November 19, 2013

    I grew up playing all kinds of sports even football. The flag kind, but it was still football. You name it … I tried it at least once. Dang! How did you come up with hockey? In all fairness, hockey didn’t have many fans in Texas unless they were transplants. So youth hockey was nonexistent […]

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  • Reaching Out to Readers on Social Media

    October 23, 2013

    Welcome to meryl’s notes blog (this here place you’re lookin’ at) in Plano, Texas. We’re honored to be a stop in Eleanor Vincent’s WOW! Women On Writing Blog tour. We’re giving away a copy of her moving memoir Swimming with Maya: A Mother’s Story. Read on to see how you can win. If you want […]

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