Mobile

Consumers are attached to their mobile devices – it’s how they communicate with family, friends, and colleagues, and stay current with the news and networks they care about. Mobile advertising provides a unique opportunity to connect with consumers on a personal level, with ads that reflect their on-the-go need states and moments of decision.

Through Microsoft, mobile advertising is precise and powerful, with the ability to target by demographics, location, device, and behavior across mobile devices like Android, iOS, and Windows Phone.

In addition to the wide range of opportunities for rich media and video, post-click solutions such as click-to-text, click-to-call, data capture, and store locators make the most of the interactivity and action-oriented nature of mobile phones. We connect you with consumers through Microsoft brands such as Skype, MSN, and Bing, with engaging apps and mobile web environments.

Properties and platforms to make an impact

Over 21 million people in the US use the mobile version of Skype1, and nearly 70% of these users are mobile-only1.   MSN’s affluent mobile audience extends across platforms, and is a great extension to MSN PC buys. Over 1/3 of mobile homepage users have a household income over $100k2.   With 240K apps and counting3, and billions of monthly impressions served3, our App Network is a great way to tap into audiences outside of Android and iOS.   In addition to search marketing on MSN Apps deliver contextual relevance for mobile display ads with MSN News, MSN Money, MSN Weather, MSN Sports, MSN Travel, MSN Health & Fitness, and MSN Food & Drink. Our Mobile Display Network and Mobile Video Network give you additional quality mobile reach to scale your mobile campaigns to 60M monthly mobile users in the US4.