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RePlay Magazine cover story: No room for mediocre
Milk Jug Toss proven to be ICE's midway magic carnival-themed game!
ICE on a roll – Game make Innovative Concepts in Entertainment began its storied history in the trade focused on one game, Chexx. This year, entering its 30th year as a game manufacturing company, ICE makes a broad range of games – including titles developed in house and those created by other development firms – that span multiple genres and undergo a rigorous vetting process as they make their way to the ultimate customer. Milk Jug Toss, one of the factory’s current hot items, is their first in a series of carnival-themed redemption pieces. ICE has also blazed new trails in the emerging video redemption category.
No Room For Mediocre – ICE draws on many tools & resources to produce top games. “There is no room for mediocre games in the industry today,” affirmed company founder Ralph Coppola. “If we realize a game in development is not going to perform well, we just don’t make the game. Our customers work hard for their dollars.”
To read the entire RePlay Magazine cover story on ICE click here