[YUM! Brands is] transitioning KFC and Pizza Hut to be clearer in brand truths… in a way that resonates with mostly millennial customers.
Greg Creed — CEO, YUM! Brands
“Decades ago, your car keys were the ticket to convenience at the drive-thru. Today… our customers seek restaurant experiences that fit their lifestyles.”
Brian Niccol — President, Taco Bell
BYOD programs will double or even triple the size of the mobile workforce by 2018…
Gartner, Inc.
Dell provides a compelling end-to-end user experience while removing some of the biggest BYOD security, manageability, and cost hurdles companies face.
Neal Foster — Executive Director at Dell
Product
Design
Our standard software development process. User Experience, Creative and Development Teams work together to deploy a product that solves known needs.
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Design
Experiential design explores combinations of technology, motion graphics, sound, and rich content to create unique, highly engaging experiences with consumers.
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Design
The design of people, infrastructure and communications according to the needs of customers and participants, so that the service is user-friendly, competitive and relevant to the customers.
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Strategy
Define the market opportunity and positioning strategy for the entire company or department.
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Research
Uncovering and understanding user behaviors, needs, and motivations through select design research activities.
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Development
Defining the brand positioning for the company or product, including identity, aesthetic, tone and marketing actions.
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