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It started inauspiciously enough, more of a life experiment than a full-fledged, capitalistic business strategy.

The plan?

Open a new kind of design and advertising agency.

The differentiation?

Place the emphasis of the new company’s foundational philosophy on creative excellence rather than the bottom dollar. Emphasize a life of balance in order to allow creative spirits to flourish. (more…)

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As a young girl who began her college career in nursing, I can honestly say I have always had an affinity to healthcare. Truth be told (or as told by my husband), I would have made a horrible nurse, due to my weak stomach and lack of emotional restraint (I cry easily). So, after two semesters of nursing, I traded in my anatomy and physiology books for easels and X-Acto knives.  Fast forward twenty-plus years and here I sit, developing marketing and branding campaigns for hospitals and healthcare entities on a daily basis. The most recent and most incredible? The new Our Lady of Lourdes hospital campaign.

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I was sitting in a board meeting for Acadiana Center for the Arts when I received the call from Kristen.

“Where are you? Are you coming back to the office?” she asked after a short and simple, “Hello.”

My response: “What’s wrong?” My heart fell into my stomach. Her tone changed and I could hear the smile in her voice, “Cox secured Drew Brees. BUT (capital B-U-T) production needs to happen next Monday – a week from today.” (more…)