We are Added Value

A Global Marketing Consultancy

There is nothing like a normal day

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Our values shape everything we do

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A timeless brand

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Does your brand have VIBE?

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The passion of our people is contagious

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Shaping up for acquisition

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The neuroscience of arousal

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Strategic marketing that works

Defining a new portfolio

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Instinctively curious

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We go where our clients need us

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Globalising a local beer brand

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There is growth after 50

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10 years of premiumisation

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Developing a sustainable proposition

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Supermarket Losses as the Price War Rages On

May 8th, 2015

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Qualitative Insight & Ethnography

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Culturally connecting with brandy consumers

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Bush’s

Infusing iconic Americana with Latin flavour (and positioning)

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Infiniti

Steering towards fear to create luxury automotive confidence

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Vodafone

Making a connection with the power-house of youth
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Yakult

How do you release the genie from the bottle?
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Aéroports de Paris

A positioning that takes flight

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Bausch & Lomb

How to give contact lenses focus
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Maximuscle

Supplementing a brand portfolio to win big
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Population Services International

How branding can help in the fight against HIV
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Essence

Black like me? How do African American women see themselves in media?

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Reckitt Benckiser

When a brand needs a breath of fresh air

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Kitchen Appliances

How to push the right buttons

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ForeverMark

Diamonds really are forever

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