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Strategic Internal Communications

Social PR Strategy

One-Day Conference, 18 October 2011, Dexter House, London
www.prandsocialmedia.com

Plus! Separately-Bookable Half-Day Twitter Masterclass
19 October 2011, Dexter House, London

Since last year Twitter has claimed 200% more users with 27m tweets taking place every day, Linkedin has grown by 100%, Facebook has 640m users worldwide, 50% logging on each day sharing 3.5bn pieces of content and there are more than 2bn video views on YouTube every 24 hours.*

So how is your brand developing a social media strategy that will cut through the crowd and drive engagement to deliver measurable results?

To celebrate the 5th in the PRWeek Social Media Series we are bringing together leading professionals in a unique event that will get to the heart of how PR professionals can utilise current and future social media channels and tools.

What will be covered?

Creating a joined-up internal strategy: assessing the right model for your organisation to optimise and streamline your social media activity across all departments

Measurement demystified: what are the standard measurement tools? How do you measure true engagement? What are the best ways to measure ROI?

Gaining boardroom buy-in: identifying how to demonstrate the business case for your social media activity

Monitoring and managing social media in a crisis: dealing with the speed of information circulating on social media when a crisis hits

What’s the next big thing? How have ‘traditional’ social media channels evolved and what lies in store for the future?

Don’t miss!

Social media roundtables – pick and choose which roundtables you wish to attend to tailor the session and gain the answers and insights that you really need.

Why A PRWeek Conference?

We can officially boast among the highest delegate numbers in our class - our average delegate number is 128% above the national average** - and we can guarantee senior audiences.
Each conference represents 93 hours of research with your peers and other industry leaders.
We feature new research launches onsite.
You will join a 97% satisfied customer base and receive loyalty discounts and group discounts for future event.
You can often choose your own programme to ensure a tailored learning experience.
We feature hosted networking opportunities to maximise your time.

* econsultancy.com/uk/blog/7334-social-media-statistics-one-year-later

** Annual BADC statistics for 2008

PDF Downloads

Conference Brochure

Early Bird Offer

Book Before 12 August & Save Up To £180!

Speakers

Babs Rangaiah
VP Global Media Innovation
Unilever

Stephanie Forrest
Senior Director, Communications
Motorola Mobility

Sonia Carter
Head of Digital
Cadbury, Kraft Foods

Stuart Handley
Communications Director
Dell

Jackie Brock-Doyle
Director of Communications & Public Affairs
London 2012 Organising Committee

Kerryn Dinsdale
Senior PR Manager
Barclaycard

Mike Davies
Director, Global Communications
PwC

Alex Pearmain
Head of Social Media
O2 UK

Jamie Walters
Executive Director Digital
METRO

Arthur Leathley
Communications Director
Virgin Trains

Sarah Dyer
Director of New Media
Beatbullying

Bian Salins
Head of Social Media Innovation
BT Customer Service

Miranda Richardson
Head of Social Media
Sky News

Guy Esnouf
Head of Corporate & Internal Communications
E.ON UK

Ed Weld
Head of Digital
Lush Fresh Handmade Cosmetics

George Eykyn
Director of Communication
Department for Communities & Local Government

Sophie Brendel
Head of Digital Engagement
BBC

Ruben Govinden
Digital and Social Media PR Lead
TFL

Madlen Nicolaus
Social Media Manager, Europe, Africa & Middle East Region
Kodak

Sherry Adhami
Director of Communications
Beatbullying

Heather Taylor
Corporate Community Manager
BBC

Brendan McCaul
Head of Production
Synaptic Digital

Nick Gynne
Vice President, Client Solutions, Europe
Synaptic Digital

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